It’s hard (and feels icky) to write your own website
Writing your own copy (especially your website about page) is difficult. You might feel braggy and conceited, or suffer from a nasty case of imposter syndrome. But, you need engaging copy that speaks to your audience to convert them from browsers to buyers.
SEO: pleasing Google is an art form
Google wants to find your website full of engaging copy and with a regular blog (well structured and linked too). If it’s happy, Google will reward you with a high ranking. As an SEO copywriter, I weave in the right keywords into your copy to improve SEO results. At the same time, I keep your writing readable and engaging for human eyeballs. They won’t even know there’s keywords hidden in your page!
You want a copywriter with experience, I reckon. In my five years of freelance copywriting I have written hundreds of websites for all kinds of clients. They include an accountant, law firms, a cannabis retailer, fashion labels, retail giants (Bunnings, Officeworks), agricultural consultants, supermarket brands, charities, locksmiths, an energy retailer, cloud migration consultants, property developers, vets, tradies, a Japanese ski resort, interior designers, hotels and many others. I’ve worked with plenty of design, digital and PR agencies. I have fifteen years of corporate communications experience working for PPR, Australia’s biggest PR agency, working for clients like the Australian Defence Force, Emirates, Telstra Business Awards, Mission Australia, Melbourne Spring Fashion Week and Durex.
I would love to hear about your latest project, and I understand that copywriting is a big investment for your business. I plan to show you excellent value for money. So give me a call and let’s get started!
“Kate undertook valuable market research with our target audience to see how our website content could improve and came up with a variety of helpful suggestions. Kate worked hard to understand our business and delivered website content that is engaging, friendly and highlights the benefits of our Yarra Valley Winery Tours. We found Kate to be pleasant, hardworking and knowledgeable in SEO.”
“She nailed it”
“I asked Kate to review the copy for my website and she provided valuable insight as well as lifting “the voice” that I was unable to achieve. Given the breadth of my experience, she achieved the voice I was seeking, while still having it come across as professional with a bit of wit. She went above and beyond with my bio page when I did not feel it reflected my personality and Kate was able to create a good fit. She is professional, delivers on time and is lovely to work with…. I am very happy to recommend. I continue to work with her on a ongoing basis on other projects since she was so great to work with.”
I LOVE YOUR WORK.
Fantastic love it, love it, love it. It’s the best thing I have ever done decide to get help with you. You really helped me find my voice and managed to capture my personality beautifully.
- Sam Brown reviewed 3 years ago
I’ve worked with Kate on a number of projects now, and she never misses a beat. She understands briefs first time, always asks the right questions, and delivers on time and to a very high standard. It’s an absolute pleasure to work with Kate to develop website copy for our clients. I know I can rely on her to get the job done, every time. I’d definitely recommend Kate’s talented services to anyone who needs quality copy delivered by a personable, responsive, and reliable writer.
I’ve briefed Kate to develop copy for a variety of client projects over the past 5 years. Working across everything from conceptually driven campaigns to snappy fast-turnaround jobs such as eDMs and blog articles, I find her to be adaptable, consistent, quick and always positive with an awesome can-do attitude. I’d highly recommend her to anyone looking for a safe pair of copywriter hands!
Kate is a delight to work with. She excels every brief I have given her and is exceptionally fast to turn around a job and so flexible when required. Could not recommend her more highly.
- Carol Lange reviewed 1 year ago
Wow, the difference surrounding yourself with people who know what they are doing can make!
With the work that Kate has created, I am happy as a pig in mud! I knew my content needed the expert touch and Kate has truly delivered. Kate’s content was exactly what I had in my mind, but couldn’t put on paper myself. I’m looking forward to working with Kate again soon.
- Mark Kemp reviewed 3 years ago
Kate has been great to work with and very thorough. Her work in researching us as a customer and also getting our SEO key words and structure right has been excellent.
Great job Kate
I hired Kate to write descriptions for my range of baby and toddler products. Kate drew on her experience as a mother to write engaging, descriptive SEO content for more than 40 products. Kate’s writing was fresh, fun and cleverly used humour to appeal to parents. Kate was professional, understanding and helpful and I would definitely recommend her to anyone looking for a product copywriter.
I chose Kate to write my website after struggling to write it myself. I was struggling to find the right words in a concise and engaging way. Kate was a pleasure to work with. She grilled me in-depth about my business, and gave me valuable tips on website structure, packaging my services and blogging. Kate’s first draft was pitch perfect, and the tone of voice was just what I wanted. Kate managed to explain the variety of my services, how ADHD coaching works and empathise with my customer’s pain points in a concise and readable way. She also identified the right keywords to maintain my Google search results and explained her process thoroughly so I understood her approach. Thank you Kate.