Hi, I’m Emma. I’m a Sydney-based creative copywriter, specialising in arts, culture, travel and lifestyle content. And I love my job.

I love the power of persuasive writing, to effortlessly connect people, to bring them together and inspire them to take meaningful action. To share stories and build trust. To breathe life into a brand.

We all want people to fall in love with who we are and what we do. And the best way to do that is with a great story, well told. That’s where I can help. I am a communicator, a storyteller at heart.

I have 10+ years experience as a copy and content writer, crafting stories and features, and creating high-quality, relevant content that Google loves. Before that, I was immersed in creative industries such as film production and web design, but even then it was all about The Story. And I was always writing.

Now I get to do what I love every day. Writing for lots of clever, creative people like you, organisations and businesses who have a message or vision to beam out. I love working with people out there doing interesting things. In fact, I love working with words in any form. Words are the bees to my knees.

I can break things down into easy appealing bites of information that your clients can relate to and understand. Or I can weave together the bigger narrative of your business or mission. Whatever words you need, I can write them.

I’d love to have a chat with you about where you’re at and how I can help.

My new website is still under wraps but in the meantime you can drop by my blog This True North to see some examples of my writing style.