Financial services copywriting made easy
Want people to take notice of your brand narrative?
I have the skills, experience and expertise to help you.
With a degree in Mass Communications and 30 years spent as a copywriter, I’m an expert at tailoring my communication to suit your target B2B or B2C audience.
The financial services sector is where I have the most value to add, with clients that include Equifax, EML, Aurecon, AIA Australia and Yellow Brick Road.
Proficient in writing crisp, compelling copy, here’s what I can do for you:
Build trust, authority and brand identity
Boost share of voice
Move your prospects closer to a sale
Improve customer engagement
Save time and deliver on deadlines.
It’s a real pleasure to immerse myself in your world, to understand your brand and goals.
Give me a call or send me an email if you’d like to tell me about your project.
Justine is one of those writers with both the creative smarts and the commercial sensibilities, which Thread Publishing’s corporate clients require.
Often writers can be excellent at what they do, but they may not make such strong, client-facing, account managers. Not so with Justine,who is the real-deal. Justine is not only a knock-out copywriter who can turn her hand to both corporate and creative work – but just as importantly, I can trust her to independently manage a client account successfully.
Our business clients love Justine for her skills and her professionalism. And, as the founder of a copywriting agency, I adore Justine for her creative talents and her steadfast reliability.
I highly recommend Justine. She’s a rare find.
Justine worked with us on a major website upgrade and delivered high quality web content. She captured our voice perfectly and created clear and engaging copy that our customers could easily understand.
We couldn’t have launched the website to such a high standard without her professional guidance and expertise.
Justine was a pleasure to work with and we will, without a doubt, continue to work with her on future content development.
Senior Marketing Communications Specialist
Justine has been a pleasure to work with over the last few months. A professional wordsmith who is great at writing in plain English and editing the mundane.
Justine is quick to turn around jobs and always delivers on time and beyond my expectations.
I’d recommend Justine and Thread Publishing (who Justine works with) to anyone needing writing and editing work for small and large projects.
Group Marketing Specialist, AIA Australia
I’ve worked with many copywriters over the past 15 years, and I can say without a doubt Justine is the jewel in the crown.
Equifax offers a very broad range of risk, HR and marketing solutions to its business customers, and many are technical and complicated to explain. Justine has this unique ability to translate the complex into the simple.
Her ‘just-get-on-with-it’ approach is what makes her such an invaluable asset to our business marketing. From the original briefing stage through to delivery, I know I’ll get top-notch copywriting every single time.
Our business customers respect and appreciate her professionalism – I adore her for her reliability and her remarkable gift for always writing with the customer in mind.
I highly recommend Justine – she’s an absolute keeper!