I’m Kate Crocker, a legal writer, former lawyer and SEO copywriter. I help law firms and service-based businesses attract more clients by creating reader-friendly website content which inspires trust.

I typically work on the following projects:

• SEO website page copy
• Long-form SEO website articles
• Short-form SEO website blog posts
• Print and digital brochures
• Professional profiles
•  Email newsletters
• Media releases
• Chatbot scripts
• Case studies

As a legal writer with a background in private practice, I have an excellent understanding of the type of content law firms require for their target audiences, and how to express legal concepts in plain English. Most importantly, I know how to deliver this information in an engaging way while maintaining a professional tone of voice. These skills are also perfectly suited to the content needs of other service-based businesses.

I’m a trained SEO copywriter, having completed the gold-standard Recipe for SEO Success course.  This means that the work I do for clients is written to perform well in search engine rankings, a crucial marketing tool for any business, including law firms.

My legal experience

Before copywriting, I practised law for several years. Areas included commercial litigation, wills and estates and bankruptcy law, before settling into industrial and employment law. After leaving private legal practice, I went on to lecture and tutor in the Law Society of South Australia’s professional training programme (Graduate Diploma of Legal Practice).

My other experience

Around the same time, I started a recipe website, Gluten-free Lunchboxes, which opened my eyes to the world of food writing and digital content.

I’m also a classical musician, having devoted part of my tertiary education to musical study. I have knowledge of music theory, history and literature, and solo and ensemble performing, and can write copy and content in these areas.

Let’s chat!