I’m Kate Crocker, an SEO-trained legal writer, former lawyer, and sales page copywriter. I help law firms and other businesses attract more clients and customers with reader-friendly website content designed to inspire trust. I typically work on the following projects:
- SEO website page copy
- Long-form SEO website articles
- Short-form SEO website blog posts
- Professional profiles
- Email newsletters
- Media releases
- Chatbot scripts
- Podcast show notes
- Case studies
- Sales pages
As a legal writer with a background in private practice, I have an excellent understanding of the type of content law firms require for their target audiences, and how to express legal concepts in plain English. Most importantly, I know how to deliver this information in an engaging way while maintaining a professional tone of voice. These skills are also suited to the content needs of other service-based businesses.
I’m a trained SEO copywriter, having completed the Recipe for SEO Success course. This means that the work I do for clients is written to perform in search engine rankings, a crucial marketing tool for any business, including law firms. I combine my SEO and sales page training to deliver effective and well-considered sales pages to my clients at affordable rates.
My legal experience
Before copywriting, I practised law for several years. Areas included commercial litigation, wills and estates and bankruptcy law, before settling into industrial and employment law. After leaving private legal practice, I went on to lecture and tutor in the Law Society of South Australia’s professional training programme (Graduate Diploma of Legal Practice).
My other experience
Around the same time, I started a recipe website, Gluten-free Lunchboxes, which gave me experience in food writing and digital content.
I’m also a classical musician, having devoted part of my tertiary education to musical study. I have knowledge of music theory, history and literature, and solo and ensemble performing, and can write copy and content in these areas.
Kate is a first-class writer, and her work is very well optimised for search engines. We have had Kate optimise our work for SEO, and she has done a great job increasing readability for mobile phone viewing etc. More than her work-product, Kate is thoroughly nice to work with.
I recently engaged Kate to rewrite the copy on my website and increase my SEO through better keyword selection. Kate had come highly recommended by my website designer. Although Kate was slightly more expensive than another SEO analyst I decided employ her services as she had the copywriting background from a law firm and also a high level of professionalism from the word go. She was quick to get back to me, thorough in her questioning of what I wanted to do and what “voice” I wanted to give my website. This was something that others had not asked and I knew that I would end up with exactly what I wanted with Kate doing the work.
She sent numerous copies through for editing and then final drafting. I particularly liked her research into my website ranking and other options to improve my website ranking, this was an added bonus that I was not expecting.
Since our 1st project together I have hired Kate to do some more copywriting for me. I would highly recommend Kate, her professionalism is next level and her work is excellent.
I worked closely with Kate when she provided legal content for the website of a law firm that I worked for. Her writing is not only legally accurate, but also easily digestible. Writing good legal content is hard and time-consuming, but Kate’s legal qualifications mean that she understands legal principles and she can distill those principles into an easily understandable synopsis. Kate has a knack for understanding the target audience and writes accordingly. She provides interesting, relevant, high quality writing. She is easy to work with and very competent. I would definitely recommend Kate Crocker to other firms that want to expand their online profile.
Kate is professional, thorough, easy to work with and provides a high level of service. She has made my life so much easier! Often I need last minute assistance and guidance and Kate has quickly gone the extra mile to correct any issues I’ve had and with great results.
As a copywriter, Kate has exceptional attention to detail and provides a very efficient and cost-effective service. She is a professional, hardworking and reliable professional and I recommend her without reservation.
We recently engaged Kate Crocker to write the legal content for our new website. We chose Kate because of her experience creating plain language, reader friendly content on complex topics. We found Kate to be extremely organised with excellent attention to detail. Kate is a professional copywriter who is committed to working collaboratively to create meaningful web content for your target audience.
ISG recently engaged Kate Crocker to write content for our business websites starting with our corporate investigations division. We found working with Kate to be a smooth process and were kept up to date on developments as she progressed with the project. Kate is a knowledgeable copywriter and was able to provide advice on our SEO strategy whilst she curated professional copy for our webpages. We would strongly recommend Kate Crocker to all organisations looking for copyrighting services and look forward to working with her on our next projects.
An excellent and efficient proofreader, easy to work with and affordable too.
I’ve worked with Kate on projects including a corporate brochure and digital marketing strategies for law firms. Kate’s work has been of a high quality, on time and with excellent attention to detail. Importantly, her services are competitively priced with the needs of the client being the number one priority. I’d recommend Kate to anyone needing copy for a business website.