Marketing Goodness

Marketing Goodness_cv.jpg
5.00 (8 reviews)

Do you know what you want to say but can’t put it into words? 

I help business owners tell their story in a way that’s authentic to who they are and who they are talking to. Creating copy where the reader thinks ‘yeah, they get me’ is my way of ensuring we’ll get the results you’re after.

I’m good at simplifying complex concepts and creating copy that connects with how your reader is feeling, inspiring them to take action.

Strong financial services expertise

With over 20+ years in financial services, I’m used to the strict compliance regulations guiding what you can/can’t say in communications. This makes your job easier when it comes to signing off the copy.

Areas I’m familiar with include; superannuation, financial advice, banking, pet insurance, life insurance, travel insurance, risk advice.

A marketer at heart, I know how important great copy is to marketing success. It feeds your social media, your interactions with clients, retention plans, and of course – supports new business.
My 20+years experience is recognised by the Australian Marketing Institute with the ‘Certified Practicing Marketer (CPM)’ designation.

You can read more about my experience and see customer recommendations when we connect on LinkedIn. 

Or follow me on Instagram

Outsource your content for clear, concise, jargon-free copy
Hire me for:

  • marketing strategy and positioning
  • content strategy and messaging
  • communications workshops (including customer persona development)
  • copywriting for blogs, product brochures, customer communications, social media posts, websites, presentations, and newsletters.
Contact name
Rebecca Cofrancesco
I like to write...
Brochures, Case studies, Corporate profiles, Feature articles, Presentations, SEO Copy, Social media updates, Websites
Other industries I have experience in:
Education, Finance, Insurance, Law, Small Business, Technology, Travel
1 of 1 people found the following review helpful
Head of Marketing

I recently worked with Beck to develop a suite of B2B and B2B-2C engagement tools that our priority clients can use to help explain their own value as behavioural and financial coaches. Beck was great at getting the brief out of my head and onto paper. She has a very open and collaborative approach to help her (and us) decipher the technical aspects of our vision and turn this into compelling content that customers would understand, and importantly, would find useful.

Along with being a great person, Beck has a beautifully curious and engaging marketing mind that ensures the end result delivers maximum cut through and impact. I highly recommend Beck and truly value her insights and personal touch!

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Insightful, well researched copy

I approached Rebecca for assistance with writing content for our website magazine, with a specific focus on women’s finance and surrounding issues (career, returning to work, teaching kids about money etc).

Rebecca has proven herself to be professional and open to edits. She is an insightful writer, quick to “get” what I want to say, and, reassuringly, is an excellent researcher.
I cannot recommend her highly enough – she has produced at a much higher level than I expected, and I aim to have a long working relationship with her.

Rachel Hamlen, Fairvine (Women’s Super)

For more reviews, view LinkedIn.

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Jargon free, customer focussed copy

Rebecca is a very talented marketer. She worked with me to define, identify and place in context my skills, experience, and services.

Now, instead of jargon, it is very easy to understand what I do and who benefits. Sounds simple, but it takes a talented marketer to make it so.

Frank MgGowan, Rocketbook

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Prompt excellence

After a professional introduction, an email and a brief conversation, Rebecca from Marketing Goodness had my advertisement and copy done!  Such prompt and excellent service was appreciated with the tight timeframes we had. Well done Rebecca. This has been my first experience using a marketing professional and it has been a delight.

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Business Consultant

Rebecca is amazing – she just ‘gets me’, which I so appreciate!  Rebecca helped organise my thoughts, understand my business objectives and create great copy for my new website that has my clients right at the centre of what I do.  Working with Rebecca is just so easy!  She’s extremely switched on and was highly tuned into my business vision, goals and requirements, and delivered exactly what I needed. Rebecca goes above and beyond for her clients, something else I appreciate about her.  I cannot recommend Marketing Goodness highly enough!!

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1 of 1 people found the following review helpful
beck just gets us!!

When someone can make you cry reading your own story, you know that person just gets you!

Beck has done some amazing work for Boobs on the Run and I would highly recommend her for marketing and copy work.

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Financial Services Training

I hired Rebecca to deliver a training program for one of our partners because of her extensive financial services background.

Rebecca gave me every confidence she was managing client expectations, delivering a quality training program and sharing her marketing insights with the attendees.

Rebecca is a teacher and received excellent feedback from attendees.

Lee Tonnitto (while at the Australian Marketing Institute).

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Copy that makes sense

Beck helped me write an application for a business scholarship and mentoring program and I was really happy with how it turned out.
She was able to get the words out of my head, order the information and turn it into copy that made sense.

Her helpfulness, professionalism and ability to meet my tight deadline was impressive.

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