McKimm Creative

kate toon cover pic.jpg
kate toon cover pic.jpg
Kate Toon Directory Shot.jpg
1648 Kyneton-Metcalfe Road Kyneton Victoria 3444 AU

Tourism is my jam. I provide quality copy and SEO smarts for tourism businesses who appreciate the value a professional copywriter and marketing expert brings to their business.

Who I work with

If your tourism business sell products or services that look beautiful, feel divine, taste great or make you feel rejuvenated – I’m yours.

I offer copywriting services to:

+ Hotels, resorts and boutique accommodation

+ Tourist attractions and tour operators

+ Wineries, distilleries and breweries

+ Pubs, cafes and restaurants

+ Leisure and corporate travel agencies

+ Cruising operators and private boat charters

+ Regional tourism boards and convention bureaus

+ Online travel booking engines

+ Travel wholesalers

Who I’ve worked for

As a tourism specialist, I have enjoyed a professional career in sales and marketing, largely in the leisure and corporate travel industry in Australia, New Zealand and Vietnam.

My first job out of uni was as a reservations agent with Sheraton Worldwide Reservations. This was pre-internet! Many moons later, I have covered many areas of the tourism industry including:

  • Sales Manager (MICE): Sheraton Auckland Hotel & Towers
  • Marketing Manager: Buffalo Tours (Vietnam)
  • Sales & Marketing Manager: ATPI Voyager Travel Corporation (Melbourne)

Not to mention the adventure jobs while travelling, from waitressing to cleaning hostels. I’ve even worked as a Chalet Host in Whistler and as a stewardess on luxury motor yachts in New England.

Currently, I work part-time in tourism marketing for the Macedon Ranges Shire Council in Victoria and also run a small business as a global venue finder for meeting planners with HelmsBriscoe.

I have been providing freelance copywriting services since 2012, however in May 2022 decided to niche specifically in the tourism industry.

I’m extraordinarily versatile

I also happen to design tiny websites full of heart and soul, for tourism businesses that value quality, without the big agency outlays.

Where I’m based

Originally hailing from Brisbane, I’ve lived in Sydney, Melbourne, Auckland, San Francisco, Whistler, London and Hanoi.

These days my feet are firmly planted in the small town of Kyneton in Victoria’s Macedon Ranges.

Contact name
Christine McKimm
I like to write...
Adverts, Blog posts, Brochures, Case studies, Emails, Feature articles, Product descriptions, SEO Copy, Websites
Other industries I have experience in:
Food, Health, Retail
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