I’m a freelance digital marketing expert specialising in copywriting, Wordpress web design and search engine optimisation (SEO).

I’m also a tree changer with a charismatic alpaca that loves giving kisses.

Before freelancing, I enjoyed a professional career in sales and marketing, largely in the leisure and corporate travel industry in Australia, New Zealand and Vietnam.

I like to think of myself as a ‘Jill of all Trades’

I did a stint as a florist for a few years. Worked as a Stewardess on luxury boats in New England. Taught English in Hanoi. Cooked up a storm as a Chalet Host in Whistler. These are just some of the random adventures I’ve had while travelling to far-flung parts of the globe.

Every hat I’ve worn has contributed to the way I approach challenges and adds flavour to my work.

Hire me and you get more than a copywriter. I also offer services including Mailchimp newsletter design and email management, flyer design, Wordpress web design, keyword research, SEO copywriting and SEO strategy.

I’m a self-confessed SEO nerd since completing Kate’s Recipe for SEO Success course.

What makes me tick

I’ve helped small and medium business owners grow their brand reputation and sales since 2012.

I love diversity and particularly enjoy nurturing and coaching people launching a business for the first time.

And in between freelance commitments, I work part-time in tourism marketing for the Macedon Ranges Shire Council.

Tourism is my jam and I really get a kick out of what I do.

Who I’ve worked for

Employers and clients past and present largely revolve around the tourism and floristry industries, including:

• A major retail and online florist chain Flowers for Everyone (Sydney)
• ATPI Voyager Travel Corporation (Melbourne)
• Buffalo Tours (Vietnam)
• Macedon Ranges Shire Council tourism unit (Victoria)

I’m extraordinarily versatile

My feet may be firmly planted in the genre of travel, tourism, and floristry, but I’m perfectly capable of writing copy for a variety of topics.

Past work includes writing web copy, social media posts, flyers and google ads for industries and services ranging from mental health first aid, women’s fashion, ethical egg farming, furniture and dry stone walling.

Where I’m based

Originally hailing from Brisbane, I’ve lived in Sydney, Melbourne, Auckland, San Francisco, Whistler, London and Hanoi.

These days my feet are firmly planted in the small town of Kyneton in Victoria’s Macedon Ranges.