My copywriting vibe is a combination of a creative brain and business perspective derived from a 16 year career in sales and marketing.
Jill of all trades
As a seasoned marketing professional with a history of employment in small to medium-sized businesses, I’ve never had the luxury of outsourcing. As a result, my copywriting skills have been honed across all platforms and business needs.
In addition to writing copy, I can also manage the design and production if required. This includes creating Mailchimp newsletter templates or formatting copy in an existing template; desktop publishing of corporate documents; and direct formatting of blog and web copy in Wordpress, Squarespace and WIX.
Past and present
These days I am based in rural Victoria and write to the song of kookaburras.
I’ve been freelancing in marketing and copywriting since 2013, when I went ‘rogue’ and left city life behind to raise a family in the country.
Employers and clients past and present largely revolve around the tourism and floristry industries and include:
- Florist chain Flowers for Everyone (Sydney)
- ATPI Voyager Travel Corporation (Melbourne)
- Buffalo Tours (Vietnam)
- Meridian Travel (Melbourne) and;
- Macedon Ranges Shire Council Tourism Unit.
I am versatile
My feet are firmly planted in travel, tourism and floristry, however I have also taken on work for small local businesses and sole traders, writing copy for the likes of an:
- Holistic health centre
- Bed and breakfast
- Women’s clothing store
- Sustainable micro farm
- Health and hygiene solution provider
- Property auctioneer
What excites me
In addition to a passion for the tourism and floristry industries, I love writing about food and restaurants, sustainable farming, country lifestyle, gift and homewares, fashion, family, health and wellbeing.