Every brand needs clarity. I find the lynchpin idea that sets a company apart from its competitors. This is the “big idea” that is at the heart of your brand. I’ve branded everything from cookies to countries – so I can walk you through the rigorous process needed to create and nourish a powerful brand.
Almost always, solid branding requires original and third-party research. Happily, I’m a whiz at research. In fact, I began my work life as an ethnographic research scientist in Alaska. I know how to create stakeholder surveys, do content analysis studies, and wrangle the truth out of industry reports.
Finally, I’m not about pretty fluff. I’m an old-school spin doctor who uses words and ideas to solve problems. For example, a US firm was paying out $75 million a year due to class action lawsuits. I changed their marketing language and brand positioning, which eliminated their exposure. Sure, I’ve won dozens of national and international awards. But nothing beats the thrill of helping a client succeed.
BTW, I write American English.
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