If you are looking for personality-driven web pages, articles, press releases, email series, landing pages, social media posts, blogs and brochure copy – I’m here to help.
Why use Michelle’s services?
Your project is unique and needs to reflect your brand’s personality through vocab and voice. It’s the little touches that make a big difference when it comes to content and copywriting, and that’s where a pro can make all the difference. When nurtured, your words connect, entertain and inspire your audience. Great copy builds awareness, trust, loyalty and ultimately drives home those all-important sales.
How I work with clients
I don’t pretend to know everything about every industry. I’m regularly blown away by ideas out there and get very excited learning about them. There are, however, some industries such as travel, small business and tech that I do work with regularly. Again, I am prone to excitement – who doesn’t love a new gadget or adventuring? I work closely with clients to understand their business, the pain points of their customers and, most importantly the benefitsthey deliver. After all, it’s all about the benefits, baby.
Are you looking for ‘optimised’ copy with keywords?
I can craft keywords into your copy without them appearing clunky or ‘forced’.
SaaS company in the travel industry
Momenta – medical/science/behavioural communication training
Celebrity Publishing – book publisher
Spookfish – SaaS
Clickthrough – digital marketing
Organic India – health foods
TheWeekender.travel – travel company
Affluence PR – travel PR
Mary Eats Cake – events
ClickStartDigital – digital marketing
Zoomlite – fashion handbags
MPOWA Projects – business advisor
Adrian Paul – celebrity actor and swordfighter
With over 20 years in media, Michelle (originally from the UK) worked as a journalist for Good Housekeeping and SHE magazines before moving online to New Woman Mag and The London Evening Standard. As a content creator and copywriter, Michelle has built up a solid reputation within the industry.
Michelle has a 1st Class degree in English Lit and Marketing, two kids, one Spoodle and a passion for pop music, dancing, living life to the full and eating far too much chocolate.
Please get in touch for an obligation-free chat.
‘Michelle is a highly skilled writer/researcher who does absolutely first class work. Highly recommended!’ Chris, MPOWA Projects.