Smart copy for clever people
I work on complex and dynamic projects to produce people-driven content that gets results. My clients include Urbis, PwC, Mercer, Australia Post, Yarra Valley Water, Caraniche and BPW Transpec.
My strategic approach to writing and wrangling ideas helps to promote expert opinion around current issues (The Place Economy for Hoyne), influence workplace practices (white paper on family violence for Caraniche) and attract funding for innovation and technology (regional grants for PwC).
I work with a range of in-house teams, to build community (internal communications for Mercer and Yarra Valley Water), position leaders (publications and thought leadership for Urbis) and share business innovation across industries (features for BPW Digest), among other projects.
A versatile strategist, I produce smart copy for clever people. By crafting story-driven solutions, managing projects and stakeholders, and translating industry expertise into crisp content, I help position my clients – CEOs, organisations, agencies, institutes and NFPs – where they want to be.
A natural enthusiast and fast adapter, I bring energy and insight to each project and team. Whether crafting an interview series, article or book, I’m curious, flexible and professional in my approach.
My superpower is harnessing your specialist knowledge. I’ve helped my clients to communicate complex ideas in:
- urban design
- and the arts.
In 2016, I wrote across all of these topics when I researched, wrote and project managed The Place Economy. As you can see, I’m adept at writing about one subject as the next! Wild foxes? Check. B-Double trucks? Check. Industrial fabrication? Check.
Look forward to hearing from you!