There was a time I was just a girl, standing in front of a real estate listing, wishing it was me who’d written it.
Fast forward from that tiny seed of a dream in 2013 to today and I’m a specialist real estate copywriter and the proud founder of Prestige Property Copy. Launched in 2015, I work with clients worldwide to create compelling property copy that connects emotionally and converts into sales.
And while I have worked on websites, newsletters, award submissions, EDMs, prospecting letters, and more, my most favourite project is crafting copy for real estate listings. Since 2015 I’ve written close to 5,000 (and loved every. single. one!)
To me, it’s a privilege to be invited into people’s most prized asset – their homes. I see it as an honour to help promote its unique features and benefits and craft an emotive for sale listing to help lure potential buyers to open homes.
From mega-mansions that feature a $50m price tag to humble homes under $500k – I’ve written scripts for them all. My roll call of past clients includes a who’s who of iconic real estate brands to the more boutique and independent firms:
- Amir Prestige
- Century 21
- Harcourts
- Highland Property Group
- Kollosche
- Laing & Simmons
- LJ Hooker
- McGrath
- PRD
- Raine & Horne
- Remax
- Ray White
- Sothebys International Realty
- The Professionals
I’ve also been featured on podcasts including:
US based Real Estate Titans with Greg Fowler (whose past guests include Million Dollar Listing Alumni Ryan Serhant, James Harris and David Parnes)
Kate Toon’s Recipe for SEO Success
Some Client Love:
“We recently engaged Donna from Prestige Property Copy to write the for sale copy for our Long Jetty Renovation. Donna was able to beautifully articulate the quality and attention to detail that we’d poured into the home and we were so happy with the result. Working with Donna was a relaxed and easy experience – she is an amazing copywriter and we would happily recommend her services to potential clients.” Kyal and Kara Demmrich, The Block/Living Room TV personalities
“Best in the business. Don’t waste time trying to write copy yourself…. you know how much time you really do waste. Donna puts onto paper what’s in my head and creates copy for properties that I’m representing and email marketing, to which I’ve received positive feedback from my client email database. Don’t waste time, call Donna!” Richard Snowden, McGrath Palm Beach
