The Copy Jockey

Sarah White equine copywriter.jpg

Hi, I’m Sarah, and in the last three years my business has morphed from editing and proofreading – to a generic copywriter serving various industries – to a specialised equine copywriter for horse-based businesses.


Well, I found out what I really enjoy and excel at, and turns out I can help people along the way, too!

I know how hard it is to write the words for your own website, to be sociable on your social channels, or to craft that super sales page.

You know how good your brand or product is, and you want to help others benefit from it, too. But you can’t find the words, or the time, to get that across on screen.

With nearly four decades in all aspects of equestrian sports and pursuits and my knowledge and learnings of the art of best copy practices, including SEO secrets, I am your ideal go-to when you need someone to create your equestrian copy.

I understand the ins-and-outs, thrills-and-spills of the horse world.

In most equine industries, I have seen a little bit, if not a lot. And I bring all that experience and knowledge to the table to write the words for your business. Easy!

No more describing to a laughing freelancer what an ‘eggbutt snaffle’ is. No more explaining to a marketing guru that in equine circles, ‘black-type’ is a good thing, and not a reason to disown the horse. And no more quizzical faces wondering just how a horse with four legs does an impression of a moonwalk dance when you mention the term, ‘box-walking’.

Need an experienced copywriter to help market your business? I save you time, energy, and money by speaking your language. And even if that lingo is pretty specialised (acepromazine, phenylbutazone, meloxicam; stringhalt, cribbing, kissing spines?) I already understand it.

If you have an equine-based business and need help with your marketing, I would love to hear from you, and talk all things horses. Get in touch today :)


Contact name
Sarah White
I like to write...
Blog posts, Brochures, Case studies, Emails, Feature articles, Product descriptions, Sales letters, SEO Copy, Social media updates, Websites
Other industries I have experience in:
Beauty, Environment and Conservation , Health, Property, Retail, Small Business, Travel
Sarah White equine copywriter.jpg 3 years ago
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