Hello, I’m Rachel. I’m here to help you find the words you need – whether it’s wrangling existing copy or starting from scratch.
If you want clear, simple, compelling copy . . . I make tricky technical topics sparkle, and translate legalese into plain English. I played ‘translator’ in education and financial services corporations for five years (and loved it!).
If you want a copywriter who works with agencies: I spent 15 years working in Sydney and London’s biggest agencies. I helped clients develop creative campaigns across email, corporate video, radio, websites, social media and print.
If you want a copywriter who understands data and SEO: I’ve been geeking out in the digital marketing world since 2006. Show me your analytics and I’ll show you how your marketing communications copy can perform even better than ever before.
If you want more customers: I bring a strategic perspective, so you can attract the right customers. I offer marketing communications strategy services, from which editorial, content and advertising calendars can be designed.
If you want your current customers to spend more: I can help reposition products or services in compelling ways, to re-engage existing customers.
If you want more media coverage: I’ve studied journalism, worked in PR and as a food and travel writer, so I have a strong news sense for stories which will work well with social, online and print media.
If you already have the words you like, but they just need to be tamed: I’ve worked as both an editor (structural editing) a sub editor (fact checking, headline writing, proof-reading, editing copy to fit).
If you want to charge more money for your existing services: I’ve re-written web pages which have returned the client’s investment in a single booking.
Whether you have lots of words which need editing, or just an inkling of an idea, it all starts with a chat. Give me a call, or let’s meet for a coffee.