I’m a copywriter, editor, content strategist and plain English advocate. I’ve worked in the online content and UX design space since the days of noisy modems. (Go on, ask me to do an impression of a mid-90s modem!)
Taking dull and sterile content and transforming it into an engaging read is my speciality.
I work with large organisations that have a complex web project to deliver in the next few months. I work with people expected to continue with business as usual (BAU) while delivering a high-profile content project. That’s probably you, right?
I spent years on your side of the security door. I had a lanyard with one of those swipe cards with my photo on it. I’ve written the briefs and put together RFQs. I’ve brought in contractors because I knew continuing with BAU and managing a content project was too much work. I was YOU.
I’ve transformed thousands of pages of bureaucratic waffle into smart content that people ‘get’ the first time they read it.
I’ve managed teams of writers and editors to deliver content to meet seemingly impossible deadlines.
On the formal side of things, I have a Bachelor of Arts Degree in Professional Writing and an Advanced Diploma in Professional Screenwriting, majoring in writing for Digital Media. I also have a post-graduate qualification in international business.
Life beyond my laptop
For a lover of words, I’m often amazed I married a man who barely spoke high school level English when we met in South Korea. We’ve travelled the world together and are raising a bilingual boy. Plain language rules our world.
After years of perfecting the art of conference calling from South Korea, we’ve settled in the foothills of the Macedon Ranges in Melbourne’s north. There are no lanyards here, but I do have a hearty dose of empathy for you and your audience. And maybe a side dish of kimchi or two.