Refreshingly good copywriting. Satisfaction guaranteed.
I’m Alicia Kacar – Melbourne-based copywriter at Tea & Copy. I write fresh, fun, colourful words for brands that like to stand out – like an irresistible Iced Vovo on a plate of Scotch Fingers.
With over 15 years of experience across copywriting, marketing and communications, I know how tantalise your readers with fresh, flavour-packed copy. I also have the technical smarts to get your website seen on Google. My copywriting recipe includes a healthy splash of SEO, a heaped spoonful of creativity, and stories stickier than a cinnamon bun.
I say no to bland, boring words – and I work with businesses who do the same. Established small businesses, lifestyle brands, coaches and creatives are my jam. I also love to write about fashion, beauty, fitness and food. Here’s how I can help:
- SEO website copy
- Sales pages
- Blog posts
- Email campaigns
- Product descriptions
- Press releases
I’ve helped countless businesses connect with more people (and sell more stuff) by infusing their copy with personality and SEO goodness. Uber professional, but with a creative streak, I write words that people want to read. Words that get results.
All good copywriting needs a strong call to action, so here’s mine. If you need a copywriter who:
- Helps you sell more, stress less and build an unforgettable brand
- Has oodles of experience and rave reviews from businesses, big and small
- Is ridiculously prompt and easy to work with
- Treats your business like her own…
Get in touch for a virtual cuppa. I deliver refreshingly good copy your customers will love. On time, every time.
Working with Alicia was enjoyable and hugely successful. She was prompt and diligent in getting information to help me spell out my brand. I’m very happy with my website copy and highly recommend Alicia’s services.
I approached Alicia because I needed a copywriter to help with our website SEO through carefully crafted blog articles. I chose Alicia over other copywriters because she can make even the most mundane subject matter interesting and educational – a big win in my eyes. Alicia has exceeded all my expectations. She is easy to work with, efficient, and she keeps me on track. I’m the first to let things like blog articles fall by the wayside, but Alicia keeps me engaged with new ideas. Alicia’s copy is easy to read, not too wordy and, most importantly, engaging. If you don’t have time to give website copywriting (and SEO copywriting in particular) the time it deserves, talk to Alicia.
I have so much love for Alicia and her work! She took my bland, boring copy and turned it into something that was SEO optimised, bouncy and full of flavour! The process was easy and working with Alicia was an absolute delight.
- Katrina Verso reviewed 2 years ago
Alicia wrote a brilliant brand story for my shoe start-up business, and nailed the brief first go. Not only was the copy great, but she turned it around super quickly, which I desperately needed. I was so happy with the copy, I asked her to develop a tagline for my brand, which she also got right. The entire experience has been amazing. Right from the first conversation, I felt very confident working with Alicia. She took the time to listen to my need and completely understood my brief. She always responded quickly to calls and emails, with clear communication throughout the whole process. I would highly recommend Alicia to anyone wanting great copy done promptly.
Alicia is one of the best in her profession, creating genuine and compelling articles for her clients, while protecting the relationships between stakeholders.
One of the things I enjoy most about working with Alicia is that I don’t need to spend much time briefing. Alicia just understand my business, and applies that understanding to all my work. As for the quality of work, it’s outstanding. Alicia’s writing perfectly represents the voice of my business. The whole process has been easy, enjoyable and a real game changer. I highly recommend Alicia to anyone who needs help with content writing or comms strategy.
Alicia is a fantastic writer whose talent spans across many styles. We’ve worked with Alicia for almost 12 months, and the work she’s produced is always top notch. Alicia has helped us with everything from website copy to direct mail campaigns and high-level white papers. I’m amazed by how Alicia can pull together a white paper with a limited brief and in record time. Her white papers strikes the perfect balance of being informative and educational, without being salesy or over the top. Her research is always comprehensive, and the quality of the content is extremely high. Even I’ve learnt some new things about our industry from Alicia’s white papers. Highly recommend!
Alicia’s writing just bursts with energy and personality. I’ve had numerous negative experiences with copywriters in the past, but Alicia just ‘gets it’. She’s extremely articulate, ridiculously prompt and her writing style really resonates with my business. Working with Alicia has been a refreshing experience. The quality of the copy is so high, it’s motivated me to dig up everything in my business that needs a good re-write. I also love how transparent Alicia is about the process and the fees. She offers great value for money and the time savings achieved through outsourcing to an expert are huge – it’s worth every dollar! I highly recommend Alicia to anyone looking for a talented writer who knows the exact words to connect a business to its audience.
I was referred to Alicia by another copywriter, and I’m so pleased I was. Alicia wrote the copy for our new website, and I couldn’t have wished for a better result. All I had to do was hit publish! I thought working with a copywriter would be hard, time consuming and expensive, but working with Alicia is the exact opposite. Aside from her drive and enthusiasm, I love that Alicia is proactive and provides suggestions on different ways to improve our business. She sees the big picture when you are too close. Since the website, Alicia has helped us with taglines and marketing content for our annual conference – plus many more projects yet to come!
Alicia wrote an article that encapsulates our business, brand and values. She instantly understood our industry and what we were trying to achieve. That’s real expertise at work.