The Content Folk

Verified
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IMPRESSIONS ARE MADE OF HEART AND INTELLECT, AND THAT’S THE ALCHEMY OF OUR EFFECTIVENESS.

I’m Nat: Creative Brain at The Content Folk. Having eaten the old chestnut for lunch, I evolve storytelling beyond commonplace.

I make meaning through considered, contextual writing to cut a you-shaped hole in the world. Using a sense of play to climb past cliché, I’ll give your story room to stretch its legs.

Words are your first impression, and no one likes a wet-fish handshake

Dedicated to curiosity and participation, I pull apart specialised language and distil your knowledge to scribe sense. I’ll spend time in your shoes to tread common ground; then tell your story with an authentic, audience-relevant perspective.

Uninhibited creative solutions for:

  • Website copy
  • Campaign copy
  • Taglines and headlines
  • Articles
  • Brand and product naming
  • Scriptwriting
  • Collateral copy
  • Product descriptions

I’ve professionally curated my imagination over 17 years. With a BA in Communications, AWARD School and a Masters in Counselling and Psychotherapy, it’s an eccentric enough combination to understand creativity from both creation and consumption.

Using off-leash ideation, I write words for anything, from slogans to songs. Open to the unexpected, I foster empathy and inhabit different perspectives because eclectic enquiry and unique results are obvious colleagues.

There’s benefit to being brave, so let’s take a creative risk.

 

Contact name
Natalie Macken
I like to write...
Adverts, Blog posts, Emails, Feature articles, Product descriptions, Radio ads, Slogans and taglines, Social media updates, Websites, Video scripts
Other industries I have experience in:
Agency, Arts, Charity and NFP, Education, Environment and Conservation , Food, Small Business, Travel
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