Lisa Cropman - The Word Nest

Lisa Cropman 300.jpg
4.96 (14 reviews)
628 Hawthorn Road Brighton East Victoria 3187 AU

Choosing a copywriter can be tricky.

You want someone who can transform your thoughts into powerful messages. Someone resourceful, reliable, creative and business-minded. Someone with experience, enthusiasm and with rates you can afford.

It’s a pretty tall order but hey, I get it.

You put the voice of your business in someone else’s hands and you need to know they’ll give you good advice and return on your investment.

So why choose me?

I’ve been a freelance copywriter for 8+ years and before that worked in the publishing houses and advertising agencies of London, UK. I’ve written copy for businesses across the industry spectrum, but particularly love helping ethical and eco-friendly brands clarify and amplify their message.

That’s heaps of skill and wisdom notched up on these bedposts!

So you can trust in my expertise. (Take a look at what the nice people say about me!)

If you need copy that:

  • crystalises your brand values and personality
  • is so natural and engaging your readers feel like they know and trust you
  • invites your customer in and ushers them effortlessly all the way to the ‘buy now’ button

…then you can bet your boots I’m the writer for you.

Check out my feathers:

  • Sprout Coffee – tone of voice, brand name development, SEO copywriting, blogging, and more!
  • Zero Bites – developing style and tone of voice for healthy snack brand. SEO website copywriting & product packaging.
  • The Nutrition Factor – tone of voice, brand name development, SEO copywriting

Want to know more?

Take a look at my portfoliotestimonials, and website. Or email me directly at

Go on. I’m ready to help you get the results you’re looking for.

Social accounts
Contact name
Lisa Cropman
I like to write...
Brochures, Capability statements, Emails, Press releases, Product descriptions, Sales letters, SEO Copy, Slogans and taglines, Websites, Video scripts
Other industries I have experience in:
Agency, Beauty, Charity and NFP, Environment and Conservation , Recruitment, Retail, Technology, Trades, Vegan
A Reliable and Important Part of Our Team

We’ve been using Lisa Cropman now for more than six months on a regular basis (at least twice a month). Lisa delivers great copy with minimal effort. She has a knack of understanding each brief without us having to explain each project in detail. She’s mastered ‘the voice’ of our clients and delivers work that requires minimal, if any, editing.

Working with Lisa has freed me up to do high value work in the business. She plans well and always meets her deadlines. We highly recommend Lisa for any copywriting or editing work needed.

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The Word Nest

Lisa was exactly what I was looking for in a copywriter. She spent time with me to understand my message and overall website vision, researching my industry and offering constructive feedback.

She took me from a place of overwhelm by creating a system for me to follow – a huge relief which brought productivity and clarity to the whole project.

I would absolutely recommend Lisa to anyone who wants a copywriter to translate their thoughts into web copy that resonates with their target audience. She has an incredible vocabulary and understanding of copy not being too ‘salesy’ but rather a story unfolding.

I’m very grateful for her skills in helping me connect and engage with my website visitors. It was a great collaboration and I’m very proud of the result.

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Makes me look better

As a copywriter myself, sometimes it can be hard to edit your own work. Lisa is an incredible editor who can tweak copy to make it even better, while retaining the original voice. She’s super easy to work with and great fun too. I highly recommend Lisa both for editing and copywriting.

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Fabulous copywriter! A pleasure to work with.

Multiple projects to deliver and not enough hours in the working week (I work part-time) led me to Lisa. An expert copywriter is a godsend and Lisa’s ability to understand our business, and the healthcare industry, in such a short time has been outstanding. I am extremely happy with the corporate brochures, client story and multiple pages for our website (yet to be launched) that she has written for me. Lisa is professional, produces high-quality products and delivers on her promises –  each and every time. An absolute joy to work with, I will continue working with Lisa as long as she will have me!

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Event Sales Manager

Lisa recently wrote some fresh copy for the Sydney Cricket Ground and Allianz Stadium events website plus a sales email (edm) to promote it. I chose Lisa because she came highly recommended and had proven experience and results with her website copywriting and direct marketing. She got the right tone and key messages straight away plus she delivered on a tight deadline. I won’t hesitate to use her again or recommend her to anyone who wants smart copy and a stress-free process.

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Founder / Research & Development

“Lisa was a stand out choice for me. She captured my brand vision from the start. The depth of research Lisa went into was impressive as well as the minimal changes her first draft required. I would highly recommend Lisa. She’s creative and receptive and will save you a lot of time by interpreting exactly what you are looking for.”

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Lisa is the best!

When it comes to copywriting and editing, you can’t go past Lisa Cropman. She not only is the epitome of professionalism, she is efficient and excellent at what she does. I would not hesitate to recommend her to anyone in need. She is a true gem!
Liza Angerami
Along Came A Baby

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Thanks, Lisa!

Lisa is my go-to person for copywriting. This year’s brief was so shonky, yet Lisa knew exactly what I was after, did her research and came up with the goods. Her copy (for an email to potential contributors) was perfect and resulted in fantastic response rates. Thanks, Lisa!


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SEO article and blog writing

Lisa was fun and easy to work with, providing iSelect with SEO optimised blog posts over a period of 6 months. She was quick to clarify the brief and handled the legal and compliance requirements with skill – which made my life much easier. I’d highly recommend her to anyone looking for copywriter. She was able to take topics which are often intricate and complicated, and craft articles which were engaging and easy to read for our audience.

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Support for brochure & web-site development

Since starting my own consulting business, I’ve struggled to articulate what I do and how I do it in a way that’s easily understood by potential clients. Lisa was introduced to me by a marketing consultant and successfully developed critical communications content and key messages for my marketing brochure. We’re now working on my website content and the same quality and effectiveness has continued. Lisa listens, asks insightful questions and builds on information provided to add value and deliver the clear communications I’ve been searching for.

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