If you want a regular run-of-the-mill copywriter, you’ve come to the wrong place. I like to stand out from the crowd, and I help your business do the same.
I’m Alicia, and I’m the brains behind Type A Copywriting.
I’m a Melbourne based copywriter with more than 15 years’ experience in marketing, PR and corporate communications.
I work with small businesses, agencies and entrepreneurs, delivering a smooth, affordable and stress-free copywriting service with super-fast turnarounds – and, of course, killer copy.
Whether you need website copy, brochures, blog posts – or even a catchy tagline to strengthen your brand – I’ve got you covered.
Already started writing? No problem. My suite of services also includes editing and proofreading. I’m a master at making sense of disconnected copy, polishing it up and making it pop.
Uber professional, but with a creative streak, I write words that people want to read. Words that get results.
All good copywriting needs a strong call to action, so here’s mine: If you need a copywriter who knows the right words to get your customers raving; who saves you time, stress and money; who’s ridiculously prompt and who treats your business like her own – get in touch.
I deliver copy your customers will love. On time, every time.
I approached Alicia because I needed a copywriter to help with our website SEO through carefully crafted blog articles. I chose Alicia over other copywriters because she can make even the most mundane subject matter interesting and educational – a big win in my eyes. Alicia has exceeded all my expectations. She is easy to work with, efficient, and she keeps me on track. I’m the first to let things like blog articles fall by the wayside, but Alicia keeps me engaged with new ideas. Alicia’s copy is easy to read, not too wordy and, most importantly, engaging. If you don’t have time to give website copywriting (and SEO copywriting in particular) the time it deserves, talk to Alicia.
Alicia is a gun on delivering to tight deadlines and she has a real flair with words. Alicia has helped me with press releases, new stories, website copy and eDMs. She always understands my brief, listens to my needs and provides direction where needed. The language she uses in her copy of very friendly and I always feel like my work is a priority. Working with Alicia is an absolute breeze. I highly recommend Alicia to write copy for any type of collateral. Even if you have a short deadline, she will always deliver.
I needed a copywriter who could meet my deadlines, write for various media channels and work under pressure with a limited brief. Alicia is all of the above and more. I’ve had bad experiences working with other copywriters before, but Alicia meets the brief every time. She is Melbourne’s best copywriter. Whether I require 5 words or a 200 page brochure, the results are always superb. Alicia listens to my needs, understands my demographic and is an absolute pleasure to work with. Alicia excels in writing copy for eDMs, digital ads, landing pages, editorials, product descriptions and promo brochures and has helped me meet deadlines too many times to count. The whole process is so smooth and makes my day easy.
One of the things I enjoy most about working with Alicia is that I don’t need to spend much time briefing. Alicia just understand my business, and applies that understanding to all my work. As for the quality of work, it’s outstanding. Alicia’s writing perfectly represents the voice of my business. The whole process has been easy, enjoyable and a real game changer. I highly recommend Alicia to anyone who needs help with content writing or comms strategy.
Alicia is one of those people who you look forward to working with. Creative, professional, collaborative and a great people person. Some of our best digital content at the Adelaide Thunderbirds was developed with the input and guidance of Alicia. Truly one of a kind!
Very happy with Alicia’s work, she listened to the brief and totally nailed it with a quick turnaround. Highly recommend her!
I was so impressed with the work Alicia did from a friend of mine, I contacted her for help with a high-level sales flyer. I knew the flyer needed a professional touch, and I’m usually quite good with copy, but there were so many other pressing things to do first. Let me say, Alicia absolutely overdelivered. She is a master wordsmith. I loved that she worked with very little instruction and produced spot on copy to attract my ideal clients with the very first draft. The quality of the copy was extremely high and the tone of voice was perfect. I found the overall experience AMAZING and will be seeking Alicia’s support for further projects. Thank you, Alicia – you are a star.
Alicia’s writing just bursts with energy and personality. I’ve had numerous negative experiences with copywriters in the past, but Alicia just ‘gets it’. She’s extremely articulate, ridiculously prompt and her writing style really resonates with my business. Working with Alicia has been a refreshing experience. The quality of the copy is so high, it’s motivated me to dig up everything in my business that needs a good re-write. I also love how transparent Alicia is about the process and the fees. She offers great value for money and the time savings achieved through outsourcing to an expert are huge – it’s worth every dollar! I highly recommend Alicia to anyone looking for a talented writer who knows the exact words to connect a business to its audience.
- Katrina Verso reviewed 2 months ago
Alicia wrote a brilliant brand story for my shoe start-up business, and nailed the brief first go. Not only was the copy great, but she turned it around super quickly, which I desperately needed. I was so happy with the copy, I asked her to develop a tagline for my brand, which she also got right. The entire experience has been amazing. Right from the first conversation, I felt very confident working with Alicia. She took the time to listen to my need and completely understood my brief. She always responded quickly to calls and emails, with clear communication throughout the whole process. I would highly recommend Alicia to anyone wanting great copy done promptly.
I am absolutely speechless at how well Alicia captured the spirit of my website project. The speed, the on-point personality and the perfect words for every page. I’ve never worked with a copywriter before, so I had no idea how the whole process worked. Turns out there was absolutely nothing to worry about. Alicia’s copywriting reviews don’t do justice to how easy and amazing the experience was. Alicia was able to nail my brief with limited information, and her prices are so affordable. I still can’t believe not one change had to be made to the first draft. Thanks Alicia – you are incredible!