I work with health, medical and biotechnology companies to create accurate, trustworthy and engaging marketing and educational materials. I specialise in SEO copy, eBooks, web copy, patient resources, guides, blogs and complex content. Clients most appreciate my ability to:
- transform complex information into easy-to-read, credible and persuasive content
- beautifully balance the needs of readers with pleasing search engine algorithms, and
- adapt my writing style to suit different audiences.
My 28 years of healthcare experience helps me deliver copy that speaks to the needs and concerns of patients, their families, and healthcare professionals. I understand code compliance, evidence-based practice and how to conduct quality research. With postgraduate editing training, I can also fine tune your existing content.
I work with:
* Allied health professionals (I’m a former physio)
* NDIS service providers
* Aged and community care services (I worked in the sector for more than 15 years)
* Pharmaceutical companies
* Health funds
* Biotechnology businesses
* Mental health professionals and organisations
* Complementary and alternative therapy brands
* Health and fitness professionals
* Healthcare institutions and peak bodies
* Marketing and digital agencies
* Medical practitioners and specialists
* National and international companies
* Small to medium-sized health and medical businesses.
I’ve written for brands including GlaxoSmithKline, Mundipharma, Bupa, Defence Health, Ego Pharmaceuticals, HCF, Benetas and MediHerb, plus many small businesses. My health features have been published in Sunday Life, Good Health, MiNDFOOD, The Saturday Paper, Wellbeing, Bicycling Australia, Nature and Health, Health Agenda, the New Daily, Health HQ, and Kidspot.
My clients say they appreciate my professionalism, reliability, and ability to deliver premium quality content in tight timeframes.
I also write about education, lifestyle, human resources and travel.
Coffee is my addiction. I love hanging out with my family, hiking, reading, and doing anything on or in the water (especially scuba diving).
Find out more on my website https://wordsmeanbusiness.com.au/
If my background and experience sound like a good fit, I’d love to have a chat with you about how my words can help your business.
- Marina Gomberg reviewed 2 years ago
I engaged Sophia to write a media kit for my boutique travel business. Sophia was easy to work with, reliable and thoroughly professional. I was thrilled with the result and would be happy to recommend her as a copywriter.
As a physiotherapist I was looking for web content, I wanted someone who understood what I did as a Health Professional, the boundaries which Health Professionals can advertise, and who can put words together better than I could. Sophia did not disappointed. She was clearly able to articulate what I wanted and I was very happy with the content. She was prompt, professional, timely and responsive. Thank you so much for your work Sophia, I will definitely use your services again in the future if I need them.
I recently engaged Sophia Auld to help me with researching and editing my skeleton draft about women’s wellbeing. I chose Sophia because of her experience with writing ebooks, plus her strong background in working with health and wellbeing brands. Sophia is lovely and I loved collaborating with her, she is both interested and interesting. I felt safe with Sophia, as she was an efficient, productive and reliable copywriter.
Sophia was a pleasure to work with. She showed a clear and concise understanding of what I required and delivered great results in good time.
I recently engaged Sophia’s services to look after my valued property clients while I was on leave. I’m very protective of my business and client base and would never just engage anyone to write for them in my absence. Sophia, I knew, would not let me or my clients down. She was not only efficient with her turnaround of work but the quality of writing was superb. She’s someone I’d have no hesitation in recommending or using again in the future.
- Danielle reviewed 1 month ago
Sophia is a breeze to work with. I have been using her services to assist with our business content strategy and she is wonderful to work with, easy to communicate with, meets deadlines and her work meets my expectations. I would recommend her as a helping hand when you need assistance with workload. Working with people that make your life easier is always plus!
Sophia is an exceptionally talented, passionate and intuitive copywriter who leads unique, eye-catching words and tone. She possesses a rare mix of aptitude with a conscientious, organised and efficient nature. Her industry-specific local keyword research was also exemplary for our SEO. If you get the opportunity to work with Sophia, take it!
As the Marketing Manager at a not-for-profit organisation overseeing 8 brands, I needed to find a new copywriter to assist on a large range of projects and campaigns. I found Sophia here, on this website clevercopywritingschool.com and have never looked back. Sophia has delivered already for me a new brochures suite, multiple website pages, multiple blog posts and a couple of press releases. One of the largest challenges for me was being able to find a copywriter that understands Indigenous language, disability, allied health, early intervention and most importantly SEO. Sophia just gets it, she is a professional, and I look forward to continuing our relationship. Thanks so much Sophia!
I am a physical therapist, and needed the help of a copywriter to write some leaflets for a low grade medical device that I am about to launch. After our initial contact, I was so relieved to know that I could entrust Sophia entirely with the job. She was so easy to work with.
I will certainly be returning for more of Sophia’s brilliance.