I work with health, medical and biotechnology companies to create accurate, trustworthy and engaging marketing and educational materials. I specialise in SEO copy, eBooks, web copy, patient resources, guides, blogs and complex content. Clients most appreciate my ability to:
- transform complex information into easy-to-read, credible and persuasive content
- beautifully balance the needs of readers with pleasing search engine algorithms, and
- adapt my writing style to suit different audiences.
My 28 years of healthcare experience helps me deliver copy that speaks to the needs and concerns of patients, their families, and healthcare professionals. I understand code compliance, evidence-based practice and how to conduct quality research. With postgraduate editing training, I can also fine tune your existing content.
I work with:
* Allied health professionals (I’m a former physio)
* NDIS service providers
* Aged and community care services (I worked in the sector for more than 15 years)
* Pharmaceutical companies
* Health funds
* Biotechnology businesses
* Mental health professionals and organisations
* Complementary and alternative therapy brands
* Health and fitness professionals
* Healthcare institutions and peak bodies
* Marketing and digital agencies
* Medical practitioners and specialists
* National and international companies
* Small to medium-sized health and medical businesses.
I’ve written for brands including GlaxoSmithKline, Mundipharma, Bupa, Defence Health, Ego Pharmaceuticals, HCF, Benetas and MediHerb, plus many small businesses. My health features have been published in Sunday Life, Good Health, MiNDFOOD, The Saturday Paper, Wellbeing, Bicycling Australia, Nature and Health, Health Agenda, the New Daily, Health HQ, and Kidspot.
My clients say they appreciate my professionalism, reliability, and ability to deliver premium quality content in tight timeframes.
I also write about education, lifestyle, human resources and travel.
Coffee is my addiction. I love hanging out with my family, hiking, reading, and doing anything on or in the water (especially scuba diving).
Find out more on my website https://wordsmeanbusiness.com.au/
If my background and experience sound like a good fit, I’d love to have a chat with you about how my words can help your business.
Sophia is an exceptionally talented, passionate and intuitive copywriter who leads unique, eye-catching words and tone. She possesses a rare mix of aptitude with a conscientious, organised and efficient nature. Her industry-specific local keyword research was also exemplary for our SEO. If you get the opportunity to work with Sophia, take it!
- Afreen Miah reviewed 5 days ago
Sophia was a pleasure to work with. She is responsive and incredibly fast with quick turnaround times. She has been super helpful in guiding us with content structure and ideas, and very patient with us in the midst of a very busy time. Thank you so much
- Marina Gomberg reviewed 1 year ago
I engaged Sophia to write a media kit for my boutique travel business. Sophia was easy to work with, reliable and thoroughly professional. I was thrilled with the result and would be happy to recommend her as a copywriter.
I recently engaged Sophia Auld to help me with researching and editing my skeleton draft about women’s wellbeing. I chose Sophia because of her experience with writing ebooks, plus her strong background in working with health and wellbeing brands. Sophia is lovely and I loved collaborating with her, she is both interested and interesting. I felt safe with Sophia, as she was an efficient, productive and reliable copywriter.
I recently engaged Sophia’s services to look after my valued property clients while I was on leave. I’m very protective of my business and client base and would never just engage anyone to write for them in my absence. Sophia, I knew, would not let me or my clients down. She was not only efficient with her turnaround of work but the quality of writing was superb. She’s someone I’d have no hesitation in recommending or using again in the future.
It was a pleasure working with Sophia. I got more value out of her work in a few days than other copywriters took months to provide. AND it was way cheaper. I can definitely recommend her writing and will use again.
- Dr Ganesh Naidoo reviewed 3 months ago
Sophia has been vital in helping us develop great content for our channels. We wanted a writer that understood our industry and the needs of our customers. With Sophia’s background in health and health writing, there was an immediate understanding of how to tell our story.
From our first conversation I knew that I had found the right Copywriter for my business.
Sophia is very intuitive and can very clearly express what it would take me more words and not so well structured sentences to say.
Having written copy for a website page, a brochure and an introductory letter all of which is going to be used to promote my business.
Her work was brilliant and I would highly recommend her as a copywriter and I look forward to working with her again.
Thank you again Sophia.
I found Sophia online and approached her to write copy for a new website we are building for the Mamanuca Islands tourism body. From the moment we approached her, Sophia has been nothing but professional and courteous. She responds in a timely manner and meets all her deadlines (which is important to me). The end result of the work she delivered to us is exactly what we asked for, so the brief was achieved with minimal changes required. Thats all you can ask from a copywriter. I have already contracted Sophia to complete another job for me, and will continue to do so.
Sophie has unique skill of expressing feelings in words to get the message across. Her description leaves indelible impression in mind. Lucky to have her to do our copy writing!