I work with health, medical and biotechnology companies to create accurate, trustworthy and engaging marketing and educational materials. I specialise in SEO copy, eBooks, web copy, patient resources, guides, blogs and complex content. Clients most appreciate my ability to:
- transform complex information into easy-to-read, credible and persuasive content
- beautifully balance the needs of readers with pleasing search engine algorithms, and
- adapt my writing style to suit different audiences.
My 28 years of healthcare experience helps me deliver copy that speaks to the needs and concerns of patients, their families, and healthcare professionals. I understand code compliance, evidence-based practice and how to conduct quality research. With postgraduate editing training, I can also fine tune your existing content.
I work with:
* Allied health professionals (I’m a former physio)
* NDIS service providers
* Aged and community care services (I worked in the sector for more than 15 years)
* Pharmaceutical companies
* Health funds
* Biotechnology businesses
* Mental health professionals and organisations
* Complementary and alternative therapy brands
* Health and fitness professionals
* Healthcare institutions and peak bodies
* Marketing and digital agencies
* Medical practitioners and specialists
* National and international companies
* Small to medium-sized health and medical businesses.
I’ve written for brands including GlaxoSmithKline, Mundipharma, Bupa, Defence Health, Ego Pharmaceuticals, HCF, Benetas and MediHerb, plus many small businesses. My health features have been published in Sunday Life, Good Health, MiNDFOOD, The Saturday Paper, Wellbeing, Bicycling Australia, Nature and Health, Health Agenda, the New Daily, Health HQ, and Kidspot.
My clients say they appreciate my professionalism, reliability, and ability to deliver premium quality content in tight timeframes.
I also write about education, lifestyle, human resources and travel.
Coffee is my addiction. I love hanging out with my family, hiking, reading, and doing anything on or in the water (especially scuba diving).
Find out more on my website https://wordsmeanbusiness.com.au/
If my background and experience sound like a good fit, I’d love to have a chat with you about how my words can help your business.
- Dr Ganesh Naidoo reviewed 2 months ago
Sophia has been vital in helping us develop great content for our channels. We wanted a writer that understood our industry and the needs of our customers. With Sophia’s background in health and health writing, there was an immediate understanding of how to tell our story.
As the Marketing Manager at a not-for-profit organisation overseeing 8 brands, I needed to find a new copywriter to assist on a large range of projects and campaigns. I found Sophia here, on this website clevercopywritingschool.com and have never looked back. Sophia has delivered already for me a new brochures suite, multiple website pages, multiple blog posts and a couple of press releases. One of the largest challenges for me was being able to find a copywriter that understands Indigenous language, disability, allied health, early intervention and most importantly SEO. Sophia just gets it, she is a professional, and I look forward to continuing our relationship. Thanks so much Sophia!
Sophia is an exceptionally talented, passionate and intuitive copywriter who leads unique, eye-catching words and tone. She possesses a rare mix of aptitude with a conscientious, organised and efficient nature. Her industry-specific local keyword research was also exemplary for our SEO. If you get the opportunity to work with Sophia, take it!
Sophia is one of the best!!
I’m a musician and DJ, I required a bio for my website that would show my passion for music through words, I needed a bio that would stand out, be descriptive yet have strong business ethics.
Sophia went above and beyond to capture all of these elements, she has an amazing talent and I would highly recommend and look forward to working with her again.
- Afreen Miah reviewed 2 days ago
Sophia was a pleasure to work with. She is responsive and incredibly fast with quick turnaround times. She has been super helpful in guiding us with content structure and ideas, and very patient with us in the midst of a very busy time. Thank you so much
We have utilised Sophia’s talents for a variety of projects including website copy, ebooks, social media profiles, social posts, video scripts and even client agreement forms. Sophia’s professionalism, project management, responsiveness, and quality of work has made her our preferred copywriting partner. We are living in a world where content is THE most important component of any marketing activity. A headline can make all the difference between someone engaging with your content or not. We choose not to risk it. We utilise someone like Sophia to ensure we get this right for our clients and our own business. I highly recommend Sophia for your copywriting needs.
I recently engaged Sophia Auld to help me with researching and editing my skeleton draft about women’s wellbeing. I chose Sophia because of her experience with writing ebooks, plus her strong background in working with health and wellbeing brands. Sophia is lovely and I loved collaborating with her, she is both interested and interesting. I felt safe with Sophia, as she was an efficient, productive and reliable copywriter.
As a physiotherapist I was looking for web content, I wanted someone who understood what I did as a Health Professional, the boundaries which Health Professionals can advertise, and who can put words together better than I could. Sophia did not disappointed. She was clearly able to articulate what I wanted and I was very happy with the content. She was prompt, professional, timely and responsive. Thank you so much for your work Sophia, I will definitely use your services again in the future if I need them.
Sophia wrote the copy for our sales campaign. Her copy was compelling and the tone exactly what we were looking for. Sophia provided helpful suggestions for our campaign and was easy to work with. We have no hesitation recommending her.
- Marina Gomberg reviewed 1 year ago
I engaged Sophia to write a media kit for my boutique travel business. Sophia was easy to work with, reliable and thoroughly professional. I was thrilled with the result and would be happy to recommend her as a copywriter.