Welcome to the Clever Copywriting School Directory. Glad you found us.
If you’re here, you must be looking for:
- A content writer that can take what’s in your head and put it into words, or
- A tender writer that understands selection criteria and isn’t afraid to tackle it, or
- Someone to make sense of what you’ve written so it speaks directly to your customers or clients.
Hi, I’m Estelle Fallon, Chief Copywriter at Words That Fit.
For those who want a quick summary, my background is tenders and proposals and I’ve since added SEO copywriting and content marketing to the repertoire.
I cut my teeth as a proposal coordinator for a large recruitment agency nearly 20 years ago and found my sweet spot in Tier 1 and 2 engineering, construction and mining companies.
I’ve been fortunate to work with some of the country’s largest organisations, on some of their largest submissions, and have sat on both sides of the tender process.
Tendering methods include Alliance, Early Contractor Involvement, D&C and Fixed Price Contract – from Expression of Interest through to Request for Tender.
As much as I enjoy burying my head in selection criteria, trying to turn Engineering into English, there comes a time to hit the submit button and look for the next writing project. Here you can keep me busy in the more creative side of the industry – developing capability statements, case studies, standardising and updating personnel CV’s and cross-checking information is consistent in both.
But it’s not all bridges and buildings at Words That Fit.
Just as the need for well-written content continues to grow, so too does my thirst for knowledge and exploring new businesses.
A good writer uses their words to tell a story and these days the stories come in the form of:
- SEO Webcopy
- Award submissions
- Blog posts
- Lead generation pieces
When it comes to small-medium enterprise, getting to know the person behind the logo is half the fun. Everyone in business has a story to tell. Let me help you to tell yours.
I recently engaged Words That Fit to review content for my new website, I chose Words That Fit because I heard nothing but amazing reviews & testimonials about their professionalism, ability & knowledge when it comes to writing websites with SEO rules & guidelines in mind. I found working with Estelle to be an absolute pleasure, she listened & completely understood that I wanted my website to read straight out of Vogue magazine. And then she simply delivered, no messing around, no delays. I can not recommend Estelle enough to anyone who wants to re-work their website or start one from scratch. Seriously do yourself & your business a favour & contact Estelle at Words That Fit, you will not regret it!! Thank you Estelle like I said to you over email, I finally have a website that reads in alignment with my vision for my company, I can not thank you enough xx Michelle, Russell Lea
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