Hi, I’m Amanda from WorkWords. Knowing your audience is the first step to making a connection with content – build your brand by making them feel like the most important person in the room.
I like big brands and I cannot lie…
I love to write big brand content and specialise in SEO copywriting that connects, engages and converts. (Proud graduate of The Recipe for SEO Success e-course.)
More than words…
With almost two decades of experience in copywriting, marketing, communications and media, I bring a creative approach with a sharp eye for user experience.
You got it…
I work smart to make the most of your time and money. Getting passionate about your subject matter and your customers is part of how I work. It floats my boat to help with creative, clear content to engage your target market.
Taking care of business…
- SEO website content
- ad campaigns
- tone of voice and branding guidelines
- slogans and taglines
- micro copy
- blogs and social media updates
- brochures and fact sheets
- case studies
- annual and corporate reports
- product descriptions
- award submissions
But first, are you experienced…
I work with big brands, small business, corporates, governments and NFPs. From law to tourism to science, government to IT, public transport to health, telecommunications, finance, education, infrastructure… you get the idea.
I know, I’m a copywriting renaissance woman. (Oh, and I have a BA in Professional Writing and a Masters in Comms and Media Studies on my wall.)
So what’s my weakness? I’m a perfectionist!
Don’t just stand there, bust a move…
Let’s talk if you need a copywriter (with a sense of humour) who works with you in a friendly, collaborative and professional way. I eat deadlines for breakfast (and coffee, lots of coffee).
Keep stalking me on LinkedIn or Facebook…
In case you can’t tell from her profile, Amanda lives and breathes music. She’s been to over 501 gigs and counting.
Thanks Amanda for web content that’s straightforward, smart and full of personality. Great to work together to find a brand voice for a product some writers might have been shy of!
When you’ve read your own document 1000 times, you need an editor who can help you see it clearly. Thanks Amanda for editing our industry investment documents to suit our audience, and get our key messages across.
Amanda has helped me out with crisis communications consulting on multiple occasions, and her advice is always spot-on. In a crisis when things are going wrong quickly, Amanda provides relevant, concise and timely words and strategies that really make a difference.
If things aren’t going wrong for you, talk to Amanda anyway and I think they’d get even better!
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
Amanda is not only an excellent content and copywriter, but she is a humanitarian hero. You can see her work throughout our website. Her words are connecting, and her attitude is inspiring. I recommend Amanda to anyone that wants to build around their cause, business or brand.
- Allison reviewed 6 months ago
Amanda’s editing of our NHMRC grant helped us tell a consistent and compelling story about the significance of our research, all in in keeping within strict content guidelines. Very happy to use Amanda’s services again. Thanks Amanda.
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
MASSIVE thanks to Amanda for stepping up to help me get some last minute content over the line for my event. You took some of the weight and stress off my shoulders – much appreciated! Looking forward to working with you more, as the year and my events progress.
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.