Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
That’s me.
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen
- Amanda Vanelderen reviewed 3 years ago
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!
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- Cherie Donnellan reviewed 2 years ago
I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.
This report was the first time the organisation was going to present a digital annual report to community.
As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.
Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.
Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.
Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.
I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.
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- Lise Kay reviewed 6 years ago
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
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- Cassie McBlane reviewed 6 years ago
Amanda writes for Newsmodo across a wide variety of brands and topics, and delivers on briefs to the high standards we demand for our clients.
Sharp research, interviewing and editing skills means she gets the content right, and she’s always a pleasure to work with!
As Amanda and I maintain constant communication on many projects, she has become an integral part of our freelancer team. I’m very happy to have her on-board.
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- Sonja Stockton reviewed 3 years ago
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!
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- Allison reviewed 6 years ago
Amanda’s editing of our NHMRC grant helped us tell a consistent and compelling story about the significance of our research, all in in keeping within strict content guidelines. Very happy to use Amanda’s services again. Thanks Amanda.
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- Samara Simmons reviewed 6 years ago
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
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- Frances Demetriou reviewed 2 years ago
We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.
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- Carly Price reviewed 6 years ago
Amanda didn’t just write some content for my website, she built a brand identity for my engineering consultancy. I loved the wording, the SEO research was spot on and my web developer said it was some of the best content she’s seen! Thanks Amanda for working together to get this right.
There were times when I was a bit slow on the uptake thanks to moving countries and picking up more work – but Amanda was always so understanding and helpful!
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- Dani Redmond reviewed 5 years ago
Amanda worked with our team on a range of social media posts and blogs on healthy choices across food, exercise and activities. From food labelling to shortcuts to get active every day, Amanda delivered smart, engaging content that hit the mark for our target audiences. Always on deadline, knows how to decipher a brief and asks questions to make the work better. Thanks Amanda!
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