Amanda Vanelderen - WorkWords Content - The Clever Copywriting School

Amanda Vanelderen - WorkWords Content

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4.99 (41 reviews)
127 Queen Street Brisbane City Queensland 4000 AU

Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.

Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.

I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes

And if you want a copywriter with a strategy brain for UX, IA or customer research projects?

That’s me.

I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.

I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting

Let’s talk.

Contact name
Amanda Vanelderen
I like to write...
Annual reports, Capability statements, Case studies, Corporate profiles, Emails, Feature articles, Product descriptions, SEO Copy, Whitepapers, Video scripts
Other industries I have experience in:
Charity and NFP, Education, Health, Human resources, Insurance, Law, Technology, Telecoms, Utilities and energy
WorkWords Cotent

WorkWords Content supported our industry association to up our communication game when it comes to professional, persuasive submissions to government stakeholders and relevant industry enquiries. Well-written reporting and position papers helped us to be taken seriously and raise awareness of key industry issues. Thanks Amanda for no-nonsense writing, your attention to detail, and for doing it all with a sense of humour!

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Delivers on big brand briefs

Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!

Melanie Withers

Communications Manager, Ricoh Australia

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Thank you Amanda!

We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.

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Highly Recommended

Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.

She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!

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Very good team of copywriters who are funny and fun to work with

Amanda and her team were a dream to work with. Right from the start they were very organised and clearly communicated what needed to be done, how it was to be done and the timing of everything. This was a God-send as we were under extreme pressure to build our website very quickly.
The WorkWords team coordinate interviews with our internal SMEs and then wrote great website copy that truly spoke to the needs of our clients and prospects. WorkWords also took care of all the extra SEO bits relating the website content, a great relief for me as this is not my area of expertise. I really enjoyed working with Amanda – every time I reached out to her because I was stressed and starting to panick, she responded with humour and assured me that all was on track – then made sure that it actually was. Thank you Amanda we made it through the “danger zone” (our inside joke!).

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A storyteller with branding smarts

Amanda’s writing smarts helped me secure a new artistic exhibition to showcase my work focused on mental health. She rolls out the red carpet for every client, so you get the best storytelling whether you’re a big brand or a small business.

Thanks Amanda, look forward to working with you again in the future!

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Perfect product descriptions

I’m truly impressed and touched by what you have written. Reading it through again and again, it felt like I was tasting the wine and getting a sense of the premium positioning of this brand. Thank you Amanda for capturing that personality in such beautiful wording.

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More than just SEO - Worked together to create a brand voice

Amanda didn’t just write some content for my website, she built a brand identity for my engineering consultancy. I loved the wording, the SEO research was spot on and my web developer said it was some of the best content she’s seen! Thanks Amanda for working together to get this right.

There were times when I was a bit slow on the uptake thanks to moving countries and picking up more work – but Amanda was always so understanding and helpful!

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A copywriting star

Amanda is not only an excellent content and copywriter, but she is a humanitarian hero. You can see her work throughout our website. Her words are connecting, and her attitude is inspiring. I recommend Amanda to anyone that wants to build around their cause, business or brand.

Rez Haremi

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Savvy brand writer

YES – she gets it!

Amanda has continually delivered an amazing experience for a range of clients including website content for financial services, campaign concepts for leading NFPs and brand positioning for real estate clients.

She’s got a strategic marketing brain so she’s always asking the right questions – and smashing the copy to back up the big messages. Thanks Amanda!

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