Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Thanks Amanda for web content that’s straightforward, smart and full of personality. Great to work together to find a brand voice for a product some writers might have been shy of!
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
Amanda has helped me out with crisis communications consulting on multiple occasions, and her advice is always spot-on. In a crisis when things are going wrong quickly, Amanda provides relevant, concise and timely words and strategies that really make a difference.
If things aren’t going wrong for you, talk to Amanda anyway and I think they’d get even better!
Recommended big brand copywriter and TOV specialist
Amanda delivered on an urgent deadline with content our clients loved! I’d tell you what a great copywriter and tone of voice specialist she is, but we’d like to keep her to ourselves!
YES – she gets it!
Amanda has continually delivered an amazing experience for a range of clients including website content for financial services, campaign concepts for leading NFPs and brand positioning for real estate clients.
She’s got a strategic marketing brain so she’s always asking the right questions – and smashing the copy to back up the big messages. Thanks Amanda!
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
I want to tell you what a terrible writer Amanda is, and that you should never hire her to work on your website. Because we want to keep her working on the Superheroes Inc website!
She knows her SEO, is a tagline whizz and has a natural way with words to engage your users online. And you get the Amanda sense of humour as part of the package!
Wow, you’re good! Straight after I updated my marketing materials with your words, I started getting bookings for my quit smoking hypnotherapy programs. You really tapped in to a emotional connection. Your headlines are hypnotic and they convert!
Amanda didn’t just write some content for my website, she built a brand identity for my engineering consultancy. I loved the wording, the SEO research was spot on and my web developer said it was some of the best content she’s seen! Thanks Amanda for working together to get this right.
There were times when I was a bit slow on the uptake thanks to moving countries and picking up more work – but Amanda was always so understanding and helpful!
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!