Amanda Vanelderen - WorkWords Content

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4.98 (46 reviews)
127 Queen Street Brisbane City Queensland 4000 AU

Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.

Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.

I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes

And if you want a copywriter with a strategy brain for UX, IA or customer research projects?

That’s me.

I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.

I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting

Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen

Contact name
Amanda Vanelderen
I like to write...
Annual reports, Capability statements, Case studies, Corporate profiles, Emails, Feature articles, Product descriptions, SEO Copy, Whitepapers, Video scripts
Other industries I have experience in:
Charity and NFP, Education, Health, Human resources, Insurance, Law, Technology, Telecoms, Utilities and energy
Thank you Amanda!
5.0

We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.

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Highly Recommended
5.0

Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.

She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!

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Social smarts to deliver on health briefs
5.0

Amanda worked with our team on a range of social media posts and blogs on healthy choices across food, exercise and activities. From food labelling to shortcuts to get active every day, Amanda delivered smart, engaging content that hit the mark for our target audiences. Always on deadline, knows how to decipher a brief and asks questions to make the work better. Thanks Amanda!

 

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Sells our services with great writing and ideas
5.0

Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.

Julie Lamers, General Manager, Kearley Lewis

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Eloquent, prompt and efficient...everything you're looking for in a content writer!
5.0

Thanks WorkWords! Content support for two years in a row for our annual report and quality account.  Amanda and her team did a great job taking on feedback to pin down the tone of voice, and getting the messages across in simple yet impactful words, in what were two huge years for our organisation, our people, and the communities we support. Definitely recommended for annual report help!

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Simply a great writer
5.0

Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.

Thanks Amanda!

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More than just SEO - Worked together to create a brand voice
5.0

Amanda didn’t just write some content for my website, she built a brand identity for my engineering consultancy. I loved the wording, the SEO research was spot on and my web developer said it was some of the best content she’s seen! Thanks Amanda for working together to get this right.

There were times when I was a bit slow on the uptake thanks to moving countries and picking up more work – but Amanda was always so understanding and helpful!

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You made such a difference!
5.0

Excellent proofreading across a complex annual report – 2 years running! At the end of a long annual report process, Amanda was the fresh set of eyes we needed to ensure accuracy and consistency. Thanks Amanda for your fast turnaround and eagle eye.

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Excellent work on a complex report
5.0
Amanda worked with us and took our sustainability report content from tangled knot to smooth sailing. She helped us unfold the message we wanted to articulate and ensure we maintained a consistent voice throughout. She was flexible with changing timeframes, across reporting compliance, and a huge help on content structure and writing. Thanks for getting the sustainability report over the line!
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Helpful support to deliver a story-led annual report for a community support organisation
5.0

I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.

This report was the first time the organisation was going to present a digital annual report to community.

As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.

Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.

Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.

Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.

I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.

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