Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
That’s me.
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen
- Cherie Donnellan reviewed 1 year ago
I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.
This report was the first time the organisation was going to present a digital annual report to community.
As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.
Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.
Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.
Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.
I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.
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- Amanda Vanelderen reviewed 2 years ago
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!
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- Kristin Marriner reviewed 5 years ago
Amanda’s work on our campaign for Choose Maths has been FANTASTIC! She’s easy to work with, knows exactly how to find angles and how to highlight key messages and big concepts. Her fresh, creative style has saved us time and helped us launch a high quality campaign to show kids where maths can take them. No hesitation in recommending her, if you can get a spot in her schedule! Thank you Amanda.
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- Brendan C reviewed 6 years ago
Amanda has a unique talent for finding the right words at the right time. Her professional copywriting, editing and proofreading skills are spot on. Because of her extensive background in communications and marketing, she takes a strategic approach to every project and adds value.
She’ll help you understand your audience and deliver copywriter and communication projects that are professional, unique and packed with pizzazz!
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- Henrik Christiansen reviewed 5 years ago
When you’ve read your own document 1000 times, you need an editor who can help you see it clearly. Thanks Amanda for editing our industry investment documents to suit our audience, and get our key messages across.
Henrik Christiansen,
AgriFood Partners
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- Michael Partridge reviewed 4 years ago
I’m truly impressed and touched by what you have written. Reading it through again and again, it felt like I was tasting the wine and getting a sense of the premium positioning of this brand. Thank you Amanda for capturing that personality in such beautiful wording.
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- Melanie Withers reviewed 6 years ago
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Melanie Withers
Communications Manager, Ricoh Australia
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- Frances Demetriou reviewed 2 years ago
We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.
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- Cassie McBlane reviewed 6 years ago
Amanda writes for Newsmodo across a wide variety of brands and topics, and delivers on briefs to the high standards we demand for our clients.
Sharp research, interviewing and editing skills means she gets the content right, and she’s always a pleasure to work with!
As Amanda and I maintain constant communication on many projects, she has become an integral part of our freelancer team. I’m very happy to have her on-board.
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- Nick Moir reviewed 6 years ago
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
Thanks Amanda.
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