Hi, I’m Amanda from WorkWords. Knowing your audience is the first step to making a connection with content – build your brand by making them feel like the most important person in the room.
I like big brands and I cannot lie…
I love to write big brand content and specialise in SEO copywriting that connects, engages and converts. (Proud graduate of The Recipe for SEO Success e-course.)
More than words…
With almost two decades of experience in copywriting, marketing, communications and media, I bring a creative approach with a sharp eye for user experience.
You got it…
I work smart to make the most of your time and money. Getting passionate about your subject matter and your customers is part of how I work. It floats my boat to help with creative, clear content to engage your target market.
Taking care of business…
- SEO website content
- ad campaigns
- tone of voice and branding guidelines
- slogans and taglines
- micro copy
- blogs and social media updates
- brochures and fact sheets
- case studies
- annual and corporate reports
- product descriptions
- award submissions
But first, are you experienced…
I work with big brands, small business, corporates, governments and NFPs. From law to tourism to science, government to IT, public transport to health, telecommunications, finance, education, infrastructure… you get the idea.
I know, I’m a copywriting renaissance woman. (Oh, and I have a BA in Professional Writing and a Masters in Comms and Media Studies on my wall.)
So what’s my weakness? I’m a perfectionist!
Don’t just stand there, bust a move…
Let’s talk if you need a copywriter (with a sense of humour) who works with you in a friendly, collaborative and professional way. I eat deadlines for breakfast (and coffee, lots of coffee).
Keep stalking me on LinkedIn or Facebook…
In case you can’t tell from her profile, Amanda lives and breathes music. She’s been to over 501 gigs and counting.
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.
She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!
Amanda’s writing smarts helped me secure a new artistic exhibition to showcase my work focused on mental health. She rolls out the red carpet for every client, so you get the best storytelling whether you’re a big brand or a small business.
Thanks Amanda, look forward to working with you again in the future!
Amanda played a key role in copywriting and editing for the relaunch of the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders. She was happy to get her hands dirty on any aspects of content, planning, project management and IA as needed. Thanks Amanda!
- QBANK reviewed 5 months ago
Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
I want to tell you what a terrible writer Amanda is, and that you should never hire her to work on your website. Because we want to keep her working on the Superheroes Inc website!
She knows her SEO, is a tagline whizz and has a natural way with words to engage your users online. And you get the Amanda sense of humour as part of the package!
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
- Kristin Marriner reviewed 11 months ago
Amanda’s work on our campaign for Choose Maths has been FANTASTIC! She’s easy to work with, knows exactly how to find angles and how to highlight key messages and big concepts. Her fresh, creative style has saved us time and helped us launch a high quality campaign to show kids where maths can take them. No hesitation in recommending her, if you can get a spot in her schedule! Thank you Amanda.
My first experience working with Amanda was just as I like it, easy and fuss-free. Amanda understood the brief with no drama and swiftly came up with copy that hit the mark.
I’ve since engaged Amanda to write and edit SEO and EDM copy across hospitality, wedding, health and education industries, sometimes under very tight deadlines, and I’m pleased to say that she’s never let me down.
I highly recommend Amanda for high quality, on-brief copy (including SEO copy) and I’ll certainly continue to use her services myself.
Amanda didn’t just write some content for my website, she built a brand identity for my engineering consultancy. I loved the wording, the SEO research was spot on and my web developer said it was some of the best content she’s seen! Thanks Amanda for working together to get this right.
There were times when I was a bit slow on the uptake thanks to moving countries and picking up more work – but Amanda was always so understanding and helpful!