Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
That’s me.
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen
- Nick Moir reviewed 6 years ago
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
Thanks Amanda.
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- Catherine Dix reviewed 1 year ago
We’ve had great success working with Amanda on technical web copy and longer form blog content. Amanda is so easy to work with and definitely recommend. Not only is the copy great but she is communicative and delivers on time.
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- Kristin Marriner reviewed 5 years ago
Amanda’s work on our campaign for Choose Maths has been FANTASTIC! She’s easy to work with, knows exactly how to find angles and how to highlight key messages and big concepts. Her fresh, creative style has saved us time and helped us launch a high quality campaign to show kids where maths can take them. No hesitation in recommending her, if you can get a spot in her schedule! Thank you Amanda.
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- Monica Moran reviewed 1 year ago
Amanda and her team were a dream to work with. Right from the start they were very organised and clearly communicated what needed to be done, how it was to be done and the timing of everything. This was a God-send as we were under extreme pressure to build our website very quickly.
The WorkWords team coordinate interviews with our internal SMEs and then wrote great website copy that truly spoke to the needs of our clients and prospects. WorkWords also took care of all the extra SEO bits relating the website content, a great relief for me as this is not my area of expertise. I really enjoyed working with Amanda – every time I reached out to her because I was stressed and starting to panick, she responded with humour and assured me that all was on track – then made sure that it actually was. Thank you Amanda we made it through the “danger zone” (our inside joke!).
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- Sonja Stockton reviewed 2 years ago
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!
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- Frances Demetriou reviewed 1 year ago
We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.
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- Lise Kay reviewed 5 years ago
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
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- Samara Simmons reviewed 6 years ago
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
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- Melanie Withers reviewed 5 years ago
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Melanie Withers
Communications Manager, Ricoh Australia
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- QBANK reviewed 4 years ago
Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
Thanks Amanda!
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