Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.
This report was the first time the organisation was going to present a digital annual report to community.
As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.
Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.
Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.
Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.
I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.
Thanks WorkWords! Content support for two years in a row for our annual report and quality account. Amanda and her team did a great job taking on feedback to pin down the tone of voice, and getting the messages across in simple yet impactful words, in what were two huge years for our organisation, our people, and the communities we support. Definitely recommended for annual report help!
Amanda is not only an excellent content and copywriter, but she is a humanitarian hero. You can see her work throughout our website. Her words are connecting, and her attitude is inspiring. I recommend Amanda to anyone that wants to build around their cause, business or brand.
- QBANK reviewed 4 years ago
Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
- Brendan C reviewed 5 years ago
Amanda has a unique talent for finding the right words at the right time. Her professional copywriting, editing and proofreading skills are spot on. Because of her extensive background in communications and marketing, she takes a strategic approach to every project and adds value.
She’ll help you understand your audience and deliver copywriter and communication projects that are professional, unique and packed with pizzazz!
I’m truly impressed and touched by what you have written. Reading it through again and again, it felt like I was tasting the wine and getting a sense of the premium positioning of this brand. Thank you Amanda for capturing that personality in such beautiful wording.
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
- Allison reviewed 4 years ago
Amanda’s editing of our NHMRC grant helped us tell a consistent and compelling story about the significance of our research, all in in keeping within strict content guidelines. Very happy to use Amanda’s services again. Thanks Amanda.