Hi, I’m Amanda from WorkWords. Knowing your audience is the first step to making a connection with content – build your brand by making them feel like the most important person in the room.
I like big brands and I cannot lie…
I love to write big brand content and specialise in SEO copywriting that connects, engages and converts. (Proud graduate of The Recipe for SEO Success e-course.)
More than words…
With almost two decades of experience in copywriting, marketing, communications and media, I bring a creative approach with a sharp eye for user experience.
You got it…
I work smart to make the most of your time and money. Getting passionate about your subject matter and your customers is part of how I work. It floats my boat to help with creative, clear content to engage your target market.
Taking care of business…
- SEO website content
- ad campaigns
- tone of voice and branding guidelines
- slogans and taglines
- micro copy
- blogs and social media updates
- brochures and fact sheets
- case studies
- annual and corporate reports
- product descriptions
- award submissions
But first, are you experienced…
I work with big brands, small business, corporates, governments and NFPs. From law to tourism to science, government to IT, public transport to health, telecommunications, finance, education, infrastructure… you get the idea.
I know, I’m a copywriting renaissance woman. (Oh, and I have a BA in Professional Writing and a Masters in Comms and Media Studies on my wall.)
So what’s my weakness? I’m a perfectionist!
Don’t just stand there, bust a move…
Let’s talk if you need a copywriter (with a sense of humour) who works with you in a friendly, collaborative and professional way. I eat deadlines for breakfast (and coffee, lots of coffee).
Keep stalking me on LinkedIn or Facebook…
In case you can’t tell from her profile, Amanda lives and breathes music. She’s been to over 501 gigs and counting.
Amanda writes for Newsmodo across a wide variety of brands and topics, and delivers on briefs to the high standards we demand for our clients.
Sharp research, interviewing and editing skills means she gets the content right, and she’s always a pleasure to work with!
As Amanda and I maintain constant communication on many projects, she has become an integral part of our freelancer team. I’m very happy to have her on-board.
Recommended big brand copywriter and TOV specialist
Amanda delivered on an urgent deadline with content our clients loved! I’d tell you what a great copywriter and tone of voice specialist she is, but we’d like to keep her to ourselves!
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
My first experience working with Amanda was just as I like it, easy and fuss-free. Amanda understood the brief with no drama and swiftly came up with copy that hit the mark.
I’ve since engaged Amanda to write and edit SEO and EDM copy across hospitality, wedding, health and education industries, sometimes under very tight deadlines, and I’m pleased to say that she’s never let me down.
I highly recommend Amanda for high quality, on-brief copy (including SEO copy) and I’ll certainly continue to use her services myself.
Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.
She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
When you’ve read your own document 1000 times, you need an editor who can help you see it clearly. Thanks Amanda for editing our industry investment documents to suit our audience, and get our key messages across.
Amanda’s writing smarts helped me secure a new artistic exhibition to showcase my work focused on mental health. She rolls out the red carpet for every client, so you get the best storytelling whether you’re a big brand or a small business.
Thanks Amanda, look forward to working with you again in the future!
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis