Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
- Allison reviewed 3 years ago
Amanda’s editing of our NHMRC grant helped us tell a consistent and compelling story about the significance of our research, all in in keeping within strict content guidelines. Very happy to use Amanda’s services again. Thanks Amanda.
We love having Amanda as part of our team to turn around newsletter articles and content that’s fast, accurate and connects with our audience. Absolutely recommend Amanda to take charge of your content with a consistent brand voice and eye for detail. Thanks Amanda!
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
Recommended big brand copywriter and TOV specialist
Amanda delivered on an urgent deadline with content our clients loved! I’d tell you what a great copywriter and tone of voice specialist she is, but we’d like to keep her to ourselves!
Amanda’s writing smarts helped me secure a new artistic exhibition to showcase my work focused on mental health. She rolls out the red carpet for every client, so you get the best storytelling whether you’re a big brand or a small business.
Thanks Amanda, look forward to working with you again in the future!
Amanda untangled our complicated IT and robotics information and delivered fun, accessible content. She brought SEO smarts and a creative spark to selling our STEM education kits without losing important info on tech specs.
YES – she gets it!
Amanda has continually delivered an amazing experience for a range of clients including website content for financial services, campaign concepts for leading NFPs and brand positioning for real estate clients.
She’s got a strategic marketing brain so she’s always asking the right questions – and smashing the copy to back up the big messages. Thanks Amanda!
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
Amanda delivers exceptional web content, case studies, campaigns and EDMs to support a range of teams and campaigns. We’ve worked on projects where we’ve juggled stakeholders to get at just the right content to connect. I highly recommend Amanda as a B2B copywriter and content specialist who takes a strategic approach and delivers quality brand content.
Amanda played a key role in copywriting and editing for the relaunch of the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders. She was happy to get her hands dirty on any aspects of content, planning, project management and IA as needed. Thanks Amanda!