Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
Amanda has helped me out with crisis communications consulting on multiple occasions, and her advice is always spot-on. In a crisis when things are going wrong quickly, Amanda provides relevant, concise and timely words and strategies that really make a difference.
If things aren’t going wrong for you, talk to Amanda anyway and I think they’d get even better!
Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.
She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
I absolutely love it! You got the brief, and you set the tone right. I’m super excited and happy. I think it will work extremely well for our audience.
Thank you so much for setting a great tone for our brand new blog.
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
- QBANK reviewed 2 years ago
Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
Excellent proofreading across a complex annual report – 2 years running! At the end of a long annual report process, Amanda was the fresh set of eyes we needed to ensure accuracy and consistency. Thanks Amanda for your fast turnaround and eagle eye.
I’m truly impressed and touched by what you have written. Reading it through again and again, it felt like I was tasting the wine and getting a sense of the premium positioning of this brand. Thank you Amanda for capturing that personality in such beautiful wording.
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!