Amanda Vanelderen - WorkWords Content

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4.98 (46 reviews)
127 Queen Street Brisbane City Queensland 4000 AU

Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.

Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.

I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes

And if you want a copywriter with a strategy brain for UX, IA or customer research projects?

That’s me.

I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.

I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting

Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen

Contact name
Amanda Vanelderen
I like to write...
Annual reports, Capability statements, Case studies, Corporate profiles, Emails, Feature articles, Product descriptions, SEO Copy, Whitepapers, Video scripts
Other industries I have experience in:
Charity and NFP, Education, Health, Human resources, Insurance, Law, Technology, Telecoms, Utilities and energy
Highly Recommended
5.0

Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.

She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!

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Thank you Amanda!
5.0

We’re proud to work with Amanda to produce quality B2B content in partnership with global vendors. Thanks for your subject matter expert interviews that help unpack the tech.

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Eloquent, prompt and efficient...everything you're looking for in a content writer!
5.0

Thanks WorkWords! Content support for two years in a row for our annual report and quality account.  Amanda and her team did a great job taking on feedback to pin down the tone of voice, and getting the messages across in simple yet impactful words, in what were two huge years for our organisation, our people, and the communities we support. Definitely recommended for annual report help!

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Social smarts to deliver on health briefs
5.0

Amanda worked with our team on a range of social media posts and blogs on healthy choices across food, exercise and activities. From food labelling to shortcuts to get active every day, Amanda delivered smart, engaging content that hit the mark for our target audiences. Always on deadline, knows how to decipher a brief and asks questions to make the work better. Thanks Amanda!

 

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You made such a difference!
5.0

Excellent proofreading across a complex annual report – 2 years running! At the end of a long annual report process, Amanda was the fresh set of eyes we needed to ensure accuracy and consistency. Thanks Amanda for your fast turnaround and eagle eye.

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Helpful support to deliver a story-led annual report for a community support organisation
5.0

I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.

This report was the first time the organisation was going to present a digital annual report to community.

As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.

Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.

Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.

Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.

I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.

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Dream copy deck from a dream to work with!
5.0

When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!

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Savvy brand writer
5.0

YES – she gets it!

Amanda has continually delivered an amazing experience for a range of clients including website content for financial services, campaign concepts for leading NFPs and brand positioning for real estate clients.

She’s got a strategic marketing brain so she’s always asking the right questions – and smashing the copy to back up the big messages. Thanks Amanda!

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Speedy turnarounds appreciated
5.0

I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!

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No one I'd rather talk content with
5.0

Amanda and I have been on a journey creating a tone of voice, style and strategic messaging for the Miss Monroes brand. We’ve talked, laughed and written our way through some amazing work that I can’t wait to show the world! Highly recommended.

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