Amanda Vanelderen - WorkWords Content

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4.98 (44 reviews)
127 Queen Street Brisbane City Queensland 4000 AU

Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.

Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.

I help:
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes

And if you want a copywriter with a strategy brain for UX, IA or customer research projects?

That’s me.

I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.

I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting

Let’s talk.
amanda@workwords.com.au
@AmandaVanelderen

Contact name
Amanda Vanelderen
I like to write...
Annual reports, Capability statements, Case studies, Corporate profiles, Emails, Feature articles, Product descriptions, SEO Copy, Whitepapers, Video scripts
Other industries I have experience in:
Charity and NFP, Education, Health, Human resources, Insurance, Law, Technology, Telecoms, Utilities and energy
A copywriting star
5.0

Amanda is not only an excellent content and copywriter, but she is a humanitarian hero. You can see her work throughout our website. Her words are connecting, and her attitude is inspiring. I recommend Amanda to anyone that wants to build around their cause, business or brand.

Rez Haremi

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Social smarts to deliver on health briefs
5.0

Amanda worked with our team on a range of social media posts and blogs on healthy choices across food, exercise and activities. From food labelling to shortcuts to get active every day, Amanda delivered smart, engaging content that hit the mark for our target audiences. Always on deadline, knows how to decipher a brief and asks questions to make the work better. Thanks Amanda!

 

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Engaging newsletter content
5.0

We love having Amanda as part of our team to turn around newsletter articles and content that’s fast, accurate and connects with our audience. Absolutely recommend Amanda to take charge of your content with a consistent brand voice and eye for detail. Thanks Amanda!

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Hypnotic headlines
5.0

Wow, you’re good! Straight after I updated my marketing materials with your words, I started getting bookings for my quit smoking hypnotherapy programs. You really tapped in to a emotional connection. Your headlines are hypnotic and they convert!

 

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Great writer, easy to work with
4.5

Thanks Amanda for web content that’s straightforward, smart and full of personality. Great to work together to find a brand voice for a product some writers might have been shy of!

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Amazing!
5.0

Amanda recently delivered an article series for us. She understood our business, target audience and the brief and wrote some great pieces that were well received in market. She is bubbly and great to work with – highly recommend!

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Annual Reports
5.0

I have been writing and/or producing Annual Reports for 10 years now and this has been the best experience I have had. It was a very smooth collaboration and we even managed to get to be creative!

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Top-notch work (and just as importantly, super easy to work with)
5.0

My first experience working with Amanda was just as I like it, easy and fuss-free. Amanda understood the brief with no drama and swiftly came up with copy that hit the mark.

I’ve since engaged Amanda to write and edit SEO and EDM copy across hospitality, wedding, health and education industries, sometimes under very tight deadlines, and I’m pleased to say that she’s never let me down.

I highly recommend Amanda for high quality, on-brief copy (including SEO copy) and I’ll certainly continue to use her services myself.

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Helpful support to deliver a story-led annual report for a community support organisation
5.0

I engaged Amanda to support my team to write the Bethany Group 2020 annual report. Our not-for-profit provides community support services such as housing and family violence support, and kindergarten services.

This report was the first time the organisation was going to present a digital annual report to community.

As a time-poor marketing and communications lead, I relied on Amanda to sift through raw content from the program teams for 37 services, and recommend the strongest stories and information that demonstrated our the impact of our services.

Amanda was very helpful in pulling together a strong draft that highlighted key statistics, results and case studies. She had to interview some of our service users about their experiences of using our services. Amanda was very sensitive and respectful to them.

Amanda consolidated lots of information into simple and clear themes and headings. Her writing style is concise and easy to understand, which is perfect for an annual report.

Due to some internal resourcing complexities (and nothing to do with Amanda’s work), we had to bring the final stage of the project in house, for which she was very understanding.

I would absolutely recommend Amanda to businesses, and particularly not-for-profits, for support in writing their annual reports.

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Speedy turnarounds appreciated
5.0

I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!

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