Hi, I’m Amanda from WorkWords. I help B2B brands create content with purpose.
Tech and financial services brands like Ricoh, AusPost and Prospa have trusted me to deliver copy and content projects. You can too.
> Find and fix content gaps across platforms
> Pinpoint brand tone of voice
> Make sense of data-driven content marketing
> Join the content dots across your sales funnels
> Zero in on your audience
> Revive existing websites or start from scratch
> Build content hubs to tick customer and SEO boxes
And if you want a copywriter with a strategy brain for UX, IA or customer research projects?
I DO accept ongoing content retainers with great clients.
I DO ask a lot of questions to get you thinking.
I DO speak up for the customer.
I specialise in:
> Content strategy
> Tone of voice development
> SEO website copywriting
> Ongoing content hubs
> Case studies
> Email marketing
> Whitepapers and thought leadership
> Corporate comms and reporting
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
I’m truly impressed and touched by what you have written. Reading it through again and again, it felt like I was tasting the wine and getting a sense of the premium positioning of this brand. Thank you Amanda for capturing that personality in such beautiful wording.
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
- Kristin Marriner reviewed 4 years ago
Amanda’s work on our campaign for Choose Maths has been FANTASTIC! She’s easy to work with, knows exactly how to find angles and how to highlight key messages and big concepts. Her fresh, creative style has saved us time and helped us launch a high quality campaign to show kids where maths can take them. No hesitation in recommending her, if you can get a spot in her schedule! Thank you Amanda.
We’ve had great success working with Amanda on technical web copy and longer form blog content. Amanda is so easy to work with and definitely recommend. Not only is the copy great but she is communicative and delivers on time.
YES – she gets it!
Amanda has continually delivered an amazing experience for a range of clients including website content for financial services, campaign concepts for leading NFPs and brand positioning for real estate clients.
She’s got a strategic marketing brain so she’s always asking the right questions – and smashing the copy to back up the big messages. Thanks Amanda!
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
My first experience working with Amanda was just as I like it, easy and fuss-free. Amanda understood the brief with no drama and swiftly came up with copy that hit the mark.
I’ve since engaged Amanda to write and edit SEO and EDM copy across hospitality, wedding, health and education industries, sometimes under very tight deadlines, and I’m pleased to say that she’s never let me down.
I highly recommend Amanda for high quality, on-brief copy (including SEO copy) and I’ll certainly continue to use her services myself.
- Pearlyn reviewed 2 months ago
Thank you Amanda for your copywriting expertise on a recent global rebrand for our technology client. Amanda helped apply a new brand name, tone of voice and positioning to an existing product – and to bring our client up to speed with SEO. She’s a clever writer who knows how to work with feedback from a team to get it right.
I’ve just read your article and it’s great! Thanks for your great contribution to our B2B thought leadership with your thorough research, detailed interviews, and engaging content. And the speedy turnarounds are appreciated!