I’m Ali Strachan, and I build creative brands by transforming your ideas into compelling stories your customers love.
I help artists, musicians, makers and performers like you, with affordable and effective arts marketing that creates a connection between your brand, your work and your audience.
You get creative content that transforms your ideas into stories your customers love and makes you more money – so you can keep creating.
Look at me! I’m getting coffee all over my face waiting for your email. I’ll grab a napkin, while you finish off filling me in about your project.
What do I do anyway?
Creative arts marketing
Stand out with affordable, creative marketing that’s colourful, click-worthy and a little bit different. Create connections and compel people to take action (and buy more of your stuff).
Bite-sized strategy sessions
You get honest, no holds barred sessions that help you define your point of difference, map out your customers’ journey to purchase and nail your tone of voice so it’s consistent across all your digital channels.
What do you get when you work with me?
- An arts advocate who understands the industry and the challenges you face
- Someone who’s involved with helping creatives succeed on a local level (running workshops, arts events and is engaged with the industry every day)
- A digital marketer with in-depth knowledge of a variety of digital tools
- Search engine optimisation (SEO) smarts that help your nail your website and get found by the right people
Okay, how do we work together, Ali?
Marketing can be all consuming. So, I help you prioritise and simplify your tasks so you can start taking action.
I’m not a one-night-stand-marketer. I believe in a collaborative approach to creating content for your brand and work in partnership with you to learn as much as about your business as I can.
That way, you benefit from knowing that I understand what you do for your clients inside and out, and can share your story in a genuine way.
“Engaging Ali for copywriting was the best thing that I could have done for my business. It not only saved me time and heartache, it gave my business an added edge of professionalism and confidence that I would not have achieved without her.” Adrian Doidge | Lead Designer at Zenism
Ali is a glorious and talented SEO copywriter, human and all round helpful person. She worked with me to develop my brand story, style guide, tone of voice, website layout and more and provided me with such excellent value for money as well as being enjoyable and fun to work with. I started clueless, and end my two and half weeks with Ali full of clues and clear direction. I have a consistent and genuine brand story, I understand my audience and have a clear all-encompassing strategy moving forward. If you are a creative soul who knows your creative things but doesn’t know your marketing things, Ali is your human!
- Jeremy reviewed 2 years ago
When I engaged Ali to write my home page copy I was sure that we’d just be exchanging text in a plain word document and it would be a quick and simple process. But Ali learned all she could about my business and asked me questions that helped me clarify what I‘m trying to achieve.
While the process was more complex than I thought it was going to be, it has taught me a lot, and now I’m clearer on what my business does – and how to structure the website content going forward.
It’s way more than just words on a page! I now have a clear, compelling home page that represents my business and everything it stands for. Thank you Ali for helping me. I definitely recommend you to others.
- Lauren reviewed 3 years ago
Ali has done an incredible job with our full site copy, 2x wireframes for other sites, and social content.
Her work is of an exceptional standard, and she’s just so darn lovely! Her understanding of the creative and performing arts was a huge asset to us, and she was enthusiastic about our business and a huge encouragement to us.
Ali was professional, reliable and I would work with her again in a heartbeat!
I have been working with Ali on my Artist statement amongst other things. She really gets to the heart of what I am trying to say in the most beautiful way. Her copywriting skills really are fantastic. She has been such a pleasure to work with, I thought it would be quite onerous to have her delve into my practice to know enough to write on my behalf but it really was so easy for me, it just felt like a conversation with someone interested in my art. I would recommend her to anyone looking for a smart and switched on the copywriter.
Ali managed our website copy project meticulously – from start to finish – and wrote engaging, interesting copy for our photography website. She was communicative and professional as well as being lovely and fun. Highly highly recommend.
- Bonnie reviewed 4 months ago
Ali is a highly skilled and knowledgable copywriter. She was able to articulate my ideas and vision into something that blew my mind. I am looking forward to working with her again in the future.
I would recommend Ali for artists and creative freelancers looking for someone who understands artist life and can translate our ideas into magic.
What a beautiful experience it has been working alongside Ali. Never have I come across a person so passionate and enthusiastic about their work. Ali is genuine and has shown real care in working on my project which has been inspiring to watch and be a part of. Ali was able to capture the true essence of my values, mission and most of all the heart of my business and express it in a way I could not do myself. I am truly grateful and appreciative of her time, work and commitment to my project. She has exceeded my expectations. Thank you Ali for your support, compassion and understanding of my journey and for managing to capture the beauty and heart of my project in such a beautiful, elegant, fun loving way and quirky way. You gave me everything I asked for and more. I cannot wait to work with you on my up and coming projects.
Ali is an excellent SEO Copywriter. She is a dream to work with. The end result is exactly what I wanted and now my biography looks far more professional, readable and most importantly, interesting.
Ali and I have worked together on a number of client projects in the last year. She gives really detailed briefs and enough background for me to see the full picture. And her feedback is always straight on point – she can spot the gaps so I can come back and fill them. As a fellow SEO copywriter, I can also attest to the fact that she really knows her stuff! I’d happily recommend Ali for her writing and SEO skills, as well as her people management, but more than that – she’s a lovely person to work with.
Ali is a skilled SEO copywriter who is a delight to work with. She gave me thoughtful and inspired suggestions for sections of my website I was not clear about. Ali has an incredible ability to pick up on exactly what is needed and to craft engaging and easy to read copy. Ali worked swiftly to meet my deadline and I’m thrilled with the outcome.