Blog
9 honest AF reality checks for ethical copywriters
This post was written by TCCS member, Cal Chikwendu Are we as ethical as we say we are? Buyers are voting with their wallets, favouring brands doing big things for social change. We ethical copywriters are also doing our bit to produce damn fine...
5 tips to jump-start your copywriting career
This post was written by TCCS member, Jenny Marshall What I learned in my first year as a freelance copywriter, and how it helped me start my business Is it too cliché to say I knew I wanted to be a writer from the age of 5? (I’m sure this will resonate with...
How to offer VIP days as a copywriter with Cathy Camera (Awards)
“VIP Copywriting days mean there are definitely fewer amends, and you don't lose enthusiasm for the project.” - Cathy Camera VIP days are a relatively new thing in the copywriting world. Back in the old days there was no such thing, I’m pretty much sure of it. But...
How to deal with feedback as a copywriter
This post was written by TCCS member, Sara Keli From fearing to embracing the dreaded feedback Feedback stings. There’s something about someone taking a red pen to your words – words you’ve probably spent hours poring over – that can feel like a real kick in the guts....
How to win as a regional copywriter with Sarah-Joy Pierce (Chat)
“You can do all of the things but you can't do it for an extended period of time or you will be a crispy burnt out shell of a human. So you can have everything you want. You just probably can't have it all at once.” - Sarah-Joy Pierce So you’re a copywriter, but you...
How to be the best copywriter/content writer (Awards)
“Clients will choose you for your whatever your unique skill set is, so you need to work that out. And then you need to believe in yourself enough to sort of put yourself forward and create the type of work that that client is looking for.” - Caitlin Wright “Package...
How to write Tone of Voice with Justin Blackman (Celebrity)
“Most Tone of Voice documents are usually garbage. They're like three pages long and it's like we're funny, we're professional, we're casual. It doesn't mean anything. It's so open to interpretation that everyone can have an opinion and everyone can be right. So it...
ChatGPT: Friend or foe? (Learn)
Taking on AI as an asset, not a threat Everyone is talking about ChatGPT. My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool. (Everyone is an instant expert on LinkedIn). To some it’s the best thing since sliced bread. To...
The robots are coming for your job. But they are moving slowly
This post was written by TCCS member, Nigel Bowen ChatGPT isn’t the end. It’s not even the beginning of the end. But it may well be the end of the beginning. Anyone who claims they can predict the long-term or even short-term effects of generative AI (e.g. ChatGPT and...
The ART of copywriting with Alison Strachan (Chat)
“It’s important to decide what’s okay and not okay in your own business. You might be okay to reply to stuff on the weekend or you might want to set firm. But boundaries have made the biggest difference for me.” - Ali Strachan Us copywriters, ooh we love a good...
