TRUST-BUILDING CONTENT FOR BRANDS WHO HAVE EXPERTISE TO SHARE.
Do you have insights trapped in the heads of your leaders and subject matter experts?
All too often, time pressures, conflicting priorities and endless meetings prevent these insights from getting into the hands (or eyeballs) of your customers.
I liberate your leaders’ expertise, and write trust-building content that showcases their knowledge and builds your brand.
Every piece of content I create is based on your leaders’ expertise.
No mashing together articles I find on Google, no recycling content that your customers have heard a million times.
Just original, authority-building content that your audience will devour:
• Blog posts
• Thought leadership articles
• Case studies
• eBooks and Guides
I write about a range of industries (and love learning about new subject areas) but most of my clients are in the technology space.
I specialise in writing about how technology can make life easier and I can write confidently about a range of technologies like:
• Artificial Intelligence
• Data analytics
• Internet of Things (IoT)
• SaaS technology
I think like a marketer. I write like a journalist.
I have a B.A in Journalism with a 10 year career in marketing. This powerful combination has given me the editorial eye to find the best angle for your content, and the marketing know-how to highlight your brand in all the right places.
Hiring a content writer in small doses is a smart way to boost your content strategy. I’m up for creating lasting relationships with like-minded people, but am OK with having a series of flings rather than a long-term romance.
If you’d like to work with a content writer who can tap into your experts’ know-how, let’s chat.
- Elley Nott reviewed 2 years ago
When I first spoke to Clare, I had a feeling she’d surpass every expectation I had, and I wasn’t wrong. Clare’s writing is phenomenal, but it’s the time she takes to understand a project inside out, the research, and the clear labour of love that goes into every word choice, that makes her indispensable. Clare’s added so much value to our business in such a short time, I can’t thank her enough.
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We engaged Clare in mid 2021 to write some content for our APAC leaders. Even though we have a global content team, I needed someone who would be hands-on and able to support regional content. It was an added bonus for me that Clare had previously worked in the HR tech industry so knew our landscape incredibly well.
Working with Clare was one word – easy. She is professional, does her research behind the scenes, and comes ready to transform our ideas into words.
Clare’s ability to turn interviews and videos into written content is absolutely brilliant. I love how she is able to create a narrative, and also seamlessly link the story to our product and demand gen messaging which is not always easy!
I particularly liked Clare’s efficiency in not only writing the content, but doing additional background research and thoroughly understanding our product.
I would highly recommend Clare to any B2B company looking to create well thought out, high-quality content. Since working with her, we have extended our initial agreement to continue this relationship and really start growing our regional content.
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