Claudia Bouma Copywriter

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4.98 (20 reviews)

Copy can MAKE or BREAK your business 

Good copy takes your brand to a new level, engages your customers and builds your reputation.

Bad copy affects your company’s credibility, turns off your audience and destroys your brand.

It’s that simple.

That’s where I come in.

Get the Message right

With a degree in Business, Marketing and Counselling and nearly a decade of copywriting experience, I’ve worked with countless businesses to get their key messages right. Reality is, if copy doesn’t grab people straight away, they will never come back.

Nail your Tone of Voice

Getting your tone of voice right is crucial for engaging your audience. I’ve got the best career in the world because I speak with business owners about their brands so I can write as if they wrote the copy.

Move with Confidence

Teamwork is crucial when it comes to creating sensational copy. If you’re a team player who wants to work with a copywriter who’s switched on, get in touch.

What does your business need?

I pretty much write every type of copy you can imagine:

  • SEO-friendly Websites
  • Blogs
  • Flyers
  • Brochures
  • Press releases
  • LinkedIn profiles

I’m also an experienced editor and proofreader.

Do you have experience in my industry?

I’ve written for businesses, big and small, in just about every industry imaginable – and the list grows every week.

Some of the big brands I’ve worked with:

  • Royal Flying Doctor Service
  • Robert Walters
  • Michael Page
  • Lotus Caravans
  • Universal Caravans

What about SEO?

Creating engaging website copy is one thing, ensuring your content is SEO-friendly is quite another. I’m a graduate of Kate Toon’s The Recipe for SEO Success Course so I bring tried-and-tested SEO expertise to the table.

My Google-pleasing copy includes:

  • Keyword  and Competitor Research
  • Title Tags
  • Meta Descriptions
  • H1-H5 tags

Get in touch for copy that will make your business THRIVE.

Contact name
Claudia Bouma
I like to write...
Adverts, Blog posts, Brochures, Corporate profiles, Emails, Press releases, Product descriptions, SEO Copy, Slogans and taglines, Websites
Other industries I have experience in:
Agency, Agriculture, Charity and NFP, Education, Engineering and Construction, Events, Finance, Health
Claudia is Fabulous
5.0

Claudia is fabulous. I chose Claudia because her website appealed to me. After having worked with Claudia, she is everything she promised, and more. The process Claudia uses really produces results.

I now have a new business brochure and website I’m proud of and, thanks to Claudia, reflect the exact image I was after. Claudia even went the extra mile and provided feedback on my advertisements. I would not hesitate to recommend Claudia to anyone (except my competition). She is capable, confident and a pleasure to work with.

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  • Claudia Bouma
    Thanks, Jane. I love nothing more than hearing that your copy is exactly what you’d hoped for – it’s the biggest compliment you can give me. I wish you all the best with your new business direction.
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Linkedin Expert
5.0
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My LinkedIn profile was due for a big makeover as I’m transitioning into a new role and starting a new business. Claudia was recommended to me by Kate Toon as her top tip for reworking my LinkedIn profile and I now understand why. Claudia took the time to get to know me and my business, ensuring she fully understood my new business direction. She created an effective profile which incorporates everything I’d hoped for.

I absolutely love my new profile and can’t praise Claudia enough for delivering engaging and to-the-point content.

I now entrust all my copywriting projects to Claudia. Thanks again, Claudia!

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Look no further than Claudia for your copywriting requirements
5.0

I have used Claudia’s copy-writing services on two occasions now and have no hesitation in recommending Claudia if you are looking for an absolute professional at a reasonable price.

The first piece of copy was for a Gumtree ad and the second a complete rewrite of 2 pages of my wife’s photography website.

What I particularly found great:

  • Claudia “got”my brief on both occasions and was able to come up with two perfect pieces of copy
  • Claudia was able to run with my ideas and add her own where she saw we needed direction
  • Not only was the copy SEO friendly but Claudia passed on some great SEO tips and tricks which went beyond our original scope
  • The process from receiving the first draft to the final piece of copy was quick and painless

Since updating our Gumtree ad and our website with Claudia’s new copy we have noticed an increased number of enquiries which have been converting to new customers.

Many thanks Claudia, I look forward to working with you next time.

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Outstanding Professional Copywriter - Media Release Specialist
5.0

Claudia developed all content for print Media releases used to promote an Innovation Award that my company co-founded. Claudia was so easy to deal with, understanding the language and distinct messaging for our target audience. It took only a brief phone call to outline the requirements and only 2 drafts to secure an outstanding document ready for print (on several occasions). We have used Claudia’s services for two years now and would not use another copywriter. Thanks Claudia, you really have a way with words!

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  • Claudia Bouma
    Thanks, Brett. It was a tight deadline but thanks to your detailed brief we were able to nail the copy in no time. It’s always a pleasure working with you.
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Top-level copywriting & excellent customer service
5.0

Claudia was recommended to us after a disappointing experience with another copywriter who didn’t deliver. From the word ‘go’ I knew Claudia was the real deal, approaching our tight-deadline project with her professional attitude and familiarising herself with our area of expertise which is extremely specialised.

After an in-depth consultation she first developed our Brand of Voice which was right on target. Her SEO-friendly copy for our new 6-page technology website was spot on, in line with our brand and delivered to our deadline.

Working with Claudia was an absolute pleasure and we’ll be engaging her for any copywriting work going forward. Thanks, Claudia, for restoring our faith in copywriting and showing us things can be done professionally and efficiently.

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Tone of Voice Specialist
5.0

Claudia was recommended to me by an industry expert who’s worked with her on multiple projects.  Claudia and I haven’t met in person but I feel like I know her as we’ve built rapport through phone calls and email. Her approach is highly professional, incorporating a thorough brief, detailed proposal, transparency regarding cost and an in-depth branding consultation. Claudia took the time to understand my brand and my new business direction as an author, ensuring she fully grasped my vision, target audience, principles and personality to create a comprehensive Tone of Voice Guide.

Claudia is very reliable, compassionate, friendly and punctual.  She calls at the agreed time, sticks to deadlines and she replies to emails in a timely manner.

I highly recommend her services as I have been recommended to her by others who highly value her work and commitment.

Thank you again,

Heidi Yi – Author

 

 

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Great service, and endless patience. Truly appreciated.
5.0

Claudia was very patient with us while we developed an annual compliance report. We ourselves were not even sure of how we wanted her to help initially, but she worked with us consistently to receive a result we were happy with. Thanks again!

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  • Claudia Bouma
    Thanks, Georgia. This type of project shows the importance of clear communication and your detailed feedback was crucial in delivering a top-notch result. The final annual compliance report now has a professional look with consistent language throughout.
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Director-Recruitment and Human Capital
5.0

I engaged the services of Claudia as our business was re-engineering our website to include greater functionality and increase our profile and presence in the market place.
Claudia diligently provided serious copy writing capability into this process, culminating in 26 pages of SEO-friendly copy for our site.

Of course this is great, however, the marker of success has been the increase in website traffic. Our analytics have greatly increased with a natural flow-on of business opportunities. I highly recommend Claudia and the service she provides.

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Robert Walters Salary Survey 2019 - Proof and edit
4.5

Claudia assisted me in the proofing and edits stages of the ANZ 2019 Salary Survey. Claudia was flexible with our timeline, prompt to provide feedback and thorough with the recommended edits to align with our brand’s tone of voice.

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Professional, Friendly and Fast!
5.0

Claudia fulfilled a number of copywriting briefs for our small business. She produced a Tone of Voice Guide, brochure copy, website homepage copy and website product descriptions. We were extremely happy with her service and final content. Great communication, fast turnaround, and quality writing.

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