‘Good copywriting is like good air con – if it works, you don’t even notice it’s there.’
I’m a copywriter/editor supporting business owners by transforming their jumbled thoughts into powerful messages. I translate your ideas, knowledge and enthusiasm into words that sell.
Well – with marketing experience, a hunger for clarity and a talent for writing words that make readers say, ‘I want some of that!‘
My process (in a nutshell), is to discover who you are, what you sell, why, where and to whom. Then, I join the dots.
I’ve written across the healthcare, finance, IT and consumer lifestyle industries and love nothing more than helping clients get the customers and competitive advantage they deserve.
If you need copy that:
- reflects your brand values and personality
- is so natural and engaging your readers feel like they know and trust you
- invites your customer in and ushers them effortlessly all the way to the ‘buy now’ button
…then chances are, I’m the right writer for you.
Check out my feathers:
- Professional Partners – website copywriting to establish key point of difference for mortgage consultants.
- Zero Bites – developing style and tone of voice for new brand of healthy snacks. Website copywriting & product packaging.
- Saleslogs – website copywriting to articulate the features and benefits of automotive software.
We’ve been using Lisa Cropman now for more than six months on a regular basis (at least twice a month). Lisa delivers great copy with minimal effort. She has a knack of understanding each brief without us having to explain each project in detail. She’s mastered ‘the voice’ of our clients and delivers work that requires minimal, if any, editing.
Working with Lisa has freed me up to do high value work in the business. She plans well and always meets her deadlines. We highly recommend Lisa for any copywriting or editing work needed.
Lisa recently wrote some fresh copy for the Sydney Cricket Ground and Allianz Stadium events website plus a sales email (edm) to promote it. I chose Lisa because she came highly recommended and had proven experience and results with her website copywriting and direct marketing. She got the right tone and key messages straight away plus she delivered on a tight deadline. I won’t hesitate to use her again or recommend her to anyone who wants smart copy and a stress-free process.
Lisa is my go-to person for copywriting. This year’s brief was so shonky, yet Lisa knew exactly what I was after, did her research and came up with the goods. Her copy (for an email to potential contributors) was perfect and resulted in fantastic response rates. Thanks, Lisa!
“Lisa was a stand out choice for me. She captured my brand vision from the start. The depth of research Lisa went into was impressive as well as the minimal changes her first draft required. I would highly recommend Lisa. She’s creative and receptive and will save you a lot of time by interpreting exactly what you are looking for.”
Lisa was exactly what I was looking for in a copywriter. She spent time with me to understand my message and overall website vision, researching my industry and offering constructive feedback.
She took me from a place of overwhelm by creating a system for me to follow – a huge relief which brought productivity and clarity to the whole project.
I would absolutely recommend Lisa to anyone who wants a copywriter to translate their thoughts into web copy that resonates with their target audience. She has an incredible vocabulary and understanding of copy not being too ‘salesy’ but rather a story unfolding.
I’m very grateful for her skills in helping me connect and engage with my website visitors. It was a great collaboration and I’m very proud of the result.
- Ross McDonald reviewed 9 months ago
Since starting my own consulting business, I’ve struggled to articulate what I do and how I do it in a way that’s easily understood by potential clients. Lisa was introduced to me by a marketing consultant and successfully developed critical communications content and key messages for my marketing brochure. We’re now working on my website content and the same quality and effectiveness has continued. Lisa listens, asks insightful questions and builds on information provided to add value and deliver the clear communications I’ve been searching for.
Lisa is an incredibly talented wordsmith who is able to turn her hand to anything from brochure copy and blog posts, to carefully considered SEO friendly website content, video scripts and more. Her ability to get under the skin of a client’s business and to understand the market in which they operate means that her carefully crafted words do the trick every time. If you need copy to perfectly position your, or a client’s, business and positively impact success, Lisa is the one. She not only delivers great results, but with intelligence, consideration and humour, she makes it enjoyable every step of the way. Thanks for everything!
When it comes to copywriting and editing, you can’t go past Lisa Cropman. She not only is the epitome of professionalism, she is efficient and excellent at what she does. I would not hesitate to recommend her to anyone in need. She is a true gem!
Along Came A Baby
Lisa is a joy to work with. She is professional, prompt, fun and truly supportive. I have just published my first book, a task that I found rather daunting! Collaborating with Lisa as my editor, enabled me to move forward with confidence and between us we have produced a book I am proud of !
“We engaged Lisa to write copy for our website and product labelling. Lisa was a pleasure to work with, measured in her approach, honest and thorough. Lisa provided us with invaluable advice and support throughout the process. She has a natural talent with words enabling us to effectively articulate the key messages and provide a voice for our web site in a fun and engaging manner. Thank you so much for an amazing job!”