Andrea Rowe Communications Strategist & Copywriter

4.93 (7 reviews)

I connect people and purpose through copywriting, content and communication strategies. 

25+ of writing, journalism and media and communications experience. 

I’m your writer to create engaging words and identify tactical approaches that help tell your story and connect with customers and supporters.

I collaborate with you to 

  • extract critical information and your points of difference
  • write easily understood messages that hold the attention of your target market
  • develop copy that encourages your clients to take action (or intrigue to keep their interest alive) 

I specialise in copywriting for

  • not-for-profit organisations, social enterprises and community campaigns
  • government agencies
  • tourism and environmental services
  • small businesses and start-ups 

You’ll benefit from my experience with copywriting, media management, Ministerial communications, speech writing, radio production, journalism, issues communications and campaign messaging.

I’ve worked with numerous Australian and international not-for-profit organisations in helping them press buttons for action, achieve fundraising success and make a difference to the health and happiness of people and the planet.

You get a whole bundle of practical and contemporary communications advice and know-how with me.

If you need a strategist as much as a copywriter, I enjoy the challenge of helping your clients commit to your message. 

If you need a copywriter to help you with tone of voice guidelines, SEO copy, taglines and slogans, brand messaging, product descriptions and website and blog content then I’m that person too. 

If you need a content writer for newsletter and brochure copy, media release and kit development, blogs, social media content and Media and PR services –   I also tick that box. 

Check out my portfolio at

Contact name
Andrea Rowe
I like to write...
Adverts, Case studies, Corporate profiles, Press releases, Product descriptions, Radio ads, SEO Copy, Slogans and taglines, Social media updates, Websites
Other industries I have experience in:
Agency, Education, Environment and Conservation , Government, Health, Retail, Small Business, Travel
Director, Romany Mollison Design

I have been very impressed with Andrea’s professionalism and friendly nature during our work together across a range of projects for the Royal Flying Doctor Service. Her involvement with the RFDS Kids Club campaign in particular has achieved outstanding results, with content that engages a younger audience and families, and which has helped achieve a membership base which exceeds all expectations. As a fellow small business owner, I recognise in Andrea the care and hard work that goes hand-in-hand with truly wanting a great outcome. Andrea works hard for her clients, always with a smile and a can-do attitude.

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  • Andrea Rowe
    Thanks so much Romany. We’ve worked on so many campaigns together – that’s some scrapbook we’ve amassed of designs and communications. It’s always a pleasure to share a brief with you.
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Excellent service guaranteed

I have had the pleasure of engaging You Coastal Connection on a variety of projects. Andrea’s specialisation in communication, persuasive marketing skills, and her overall professionalism is unparalleled.

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  • Andrea Rowe
    Thanks Kerry – it’s been a joy to work alongside writing grant and strategic communications copy. It’s been even more rewarding achieving successful grants for our clients to make a difference in the community.
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Sage Horticultural Business Manager

The wonderful Andrea worked with us to help identify and execute the right tactics and engaging strategies for our social media program.

Andrea’s approach was structured, well-researched, and delivered in an informal and engaging way.

We understood so much more and came away with confidence in embracing the appropriate social media platforms for our business.

Thank you Andrea.

Sue and Malcolm Campbell, Sage Horticultural

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  • Andrea Rowe
    Thanks for your feedback Sue and Malcolm – I was just as inspired working with the team at Sage on your on-line content and tactics. It’s been terrific to see you enjoy sharing your story in the social media space. My green thumbs were grateful for your inspiration too!
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1 of 1 people found the following review helpful
I Am So Grateful

I feel so grateful that I was referred to Andrea. I desperately needed someone to articulate my offerings for two areas of my business – corporate workshops and speaking engagements – and I just knew that what I had put together was not enough. I was so impressed with how quickly Andrea was able to understand my business, my personality, and my special gifts. Well actually, she was the one who extracted what my special gifts were!!!! Before I knew it, she had crafted all these beautiful sentences, expressions and words that perfectly described my services. I highly recommend Andrea and look forward to working with her again on my next project :)

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  • Andrea Rowe
    Thanks Heidi, it was a pleasure to work with you. I look forward to the next project.
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Stuck for inspiration to communicate you and your business??

Then look no further than Coastal Connection!

I and my team were daunted by the requirement of writing about ourselves and what we do.

Were more than happy to ru busy stressful building projects but the thought of being creative and writing about our selfs was whole different matter entirely.

I would simply look at the blank screen lost for words and inspiration.

Andrea help us find the right approach and really spoke about who we are and what we do, she was a amazing! Her creative writing, clever use of language and understanding were very refreshing and extremely helpful.

I can thoroughly recommend Andrea for anyone looking to explore and deliver new PR and Media management for their business.

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  • Andrea Rowe
    Thanks so much Marc – helping your business evolve its on-line content was an energising project. I loved interviewing your staff and learning more about their passion and skills in the building industry. You’ve got a terrific team and some very satisfied clients – it was a pleasure to write about Delco.
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Andrea Rowe

Andrea has been a valuable contributor to developing and writing communications campaigns for Point Nepean National Park.  Andrea has a knack for writing copy and providing story leads that have raised the profile of our community engagement programs, consistently achieving ‘sold out’ status for Parks Victoria’s Junior Ranger school holiday programs and front page coverage in local papers.  Andrea is a creative and engaging copy writer who speaks in real language and knows how to reach the relevant audiences.

Sally Hutchinson, Community Programs Coordinator, Point Nepean National Park, Parks Victoria


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  • Andrea Rowe
    Thanks Sally, it’s always a pleasure to write copy and coordinate campaigns speaking to young kids and families and inspiring them to value our environment.
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1 of 1 people found the following review helpful
Director, Peninsula School of Dance

Andrea from Your Coastal Connection – a complete professional! She has taken our communication strategy to whole new level and encouraged us to explore the use of social media in a more comprehensive manner. She has facilitated the development of my Dance Pulse Blog and our newsletter is now a delightful, informative read from cover to cover. My website copy is second to none and we consistently rank number one on Google in our local area as a result.

Thanks for helping us find our voice Andrea! Melanie, Director, Peninsula School of Dance

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  • Andrea Rowe
    Thanks so much for your thumbs up Melanie – it’s an absolute pleasure to work with your team and refine your tone of voice and calls to action with you. Writing your website was an incredibly enjoyable and satisfying process.
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