“In general what is written must be easy to read and speak; which is the same”.
A chap called Aristotle wrote that, and I like to trumpet it whenever I’m helping clients project campaign copy and communicate to customers.
If you’re in need of easily understood messages that hold the attention of a defined audience, encourage them to take action, or offer intrigue to keep their interest alive – well Ahoy there.
Your Coastal Connection offers digital communications and copywriting services to not-for-profit organisations, government agencies and a flotsam and jetsam of small businesses.
I create engage words and identify tactical approaches that help you tell your story and connect with customers.
With over 26 years experience in copywriting, media management, Ministerial communications, speech writing, radio production, journalism, issues communications and campaign messaging you get a whole bundle of practical advice and know-how with me. I’ve also worked with numerous of international not-for-profit organisations in helping them press buttons for action, achieve fundraising success and make a difference to the health and happiness of people and the planet.
If you need a strategist as much as a copywriter, I enjoy the challenge of helping your clients commit to your message.
If you need a copywriter to help you with word banks, tone of voice guidelines, brand messaging and website SEO copy then I’m that person too.
If you need newsletter and brochure copy, media release and kit development, blogs, social media content and PR services – you guessed it, I also tick that box.
I’m based on Victoria’s windswept Mornington Peninsula where I write from my little yellow shack in the sand dunes. (If I could play sea shanties I would.)
I look forward to sending you my copywriting life raft if you’re feeling all at sea.