Copywriting Retainer Agreement Template

(6 customer reviews)

$27.00 AUD

A professional Retainer Agreement template that helps you to set smart terms and conditions around a new retainer relationship with a client.


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Hurrah, you’ve created a long-lasting relationship with your client, and now they want to work with you on a retainer basis!

But before you get started, it’s a good idea to work out the important issues, such as:

  • The term of the agreement
  • What’s being delivered and when
  • The fee and how it will be paid
  • Who’s responsible for what
  • What happens if either you or the client wants to terminate the agreement

This simple Copywriting Retainer Agreement template is a great starting point for you and your client to iron out all the crinkles in your arrangement.

Please note:  This document was created by a Contract Lawyer, however we do not claim to be legal experts and take no responsibility for the legality of this document in your country.
We recommend discussing your document with a lawyer if you have legal questions.

After you place your order, you’ll be sent an email with a link to download the document. It may have gone to your junk mail, so please check carefully.


  • Displayed Price is GST inclusive where applicable.
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  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
  • All Clever Copywriting School products are limited to 3 downloads.

This template was created prior to the Unfair Contract Terms (UCTs) Australian Consumer Law change in November 2023 and may require review by you own contracts lawyer to ensure compliance.
For more information, please visit

6 reviews for Copywriting Retainer Agreement Template

  1. Alison (verified owner)

    This agreement made negotiating a retainer agreement that much easier. You can use it as is, or change it to suit your needs. Great buy.

  2. Sarah-Joy Pierce (verified owner)

    When you’ve locked down a retainer with a client, you want to remind them of your professionalism – and this retainer template does exactly that, setting clear expectations. Love it!

  3. Amanda Vanelderen (verified owner)

    You know when this little baby really comes into its own? When a client wants to lock in a retainer in a hurry, and you come in with a professional template, easy to adapt to the individual agreement and take the pressure off them. It starts the relationship on a great note – you provide a professional, high-quality document which covers you both. I’ve had it reviewed by clients and their legal teams, who made no amendments, it was that comprehensive. Super handy for EOFY as an ethical way to upsell your clients on an ongoing agreement to get their budget spent!

  4. Sarah (verified owner)

    An existing client just popped out of the woodwork wanting to book me on a 12 month retainer for two blogs per month. They needed the agreement and first invoice in before 15 June so they could process it before the end of the financial year. I jumped on here, grabbed the Retainer Agreement Template, and had it filled out within half an hour. PDF version + the first invoice all sent, three days early.

    Thanks again!

  5. Claudia Bouma

    When a client first approached me regarding a retainer, I was able to finalise the agreement within hours, thanks to Kate’s super professional template.

    Changing the details was easy and straightforward, and my client was well and truly impressed.

    A worthwhile investment for any copywriter serious about winning – and keeping – clients.

  6. Kylie Hatfield (verified owner)

    When a previous client asked me come onto a retainer, I was able to download this template and quickly get across all the detail that we would both need to agree on.

    The template was easy to update and helped me to start the retainer arrangement professionally.

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