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The Ultimate Copywriting Process Checklist

(2 customer reviews)

$29.95 AUD

A step-by-step guide to running a freelance copywriting project, from first contact to final testimonial and beyond.


Australian customers will be charged GST.


Want a discount? Become a member by purchasing Clever Copywriting School Annual Membership.



The question I most often get asked, after how much should I charge, is what is your copywriting process?

And while of course, each project is slightly different, I think there are certain key steps you can follow.

In this checklist I’ve outlined my tried and trusted copywriting process that I’ve used for the past 12 or so years, working with clients big and small.

I hope it helps you get your copywriting ducks in a row – and happily quacking.

(8-page editable PDF)

It includes:

  • The First Date: winning the client
  • Prep and process: onboarding clients
  • Getting started: project kick-off
  • Copy time: the writing process, drafts, and amends
  • Approval: wrapping up
  • Show off: making the most of the job to win you more jobs
  • Follow up: how to keep clients coming back

After you place your order, you’ll be sent an email with a link to download the document. It may go to your junk mail, so please check carefully!


  • Australian customers will be charged GST.
  • Due to the virtual and downloadable nature of our products, we cannot offer refunds.
  • All Clever Copywriting School products are limited to 3 downloads.

2 reviews for The Ultimate Copywriting Process Checklist

  1. Antoanela Safca (verified owner)

    I have just bought this and I want to cry with relief. I have been copywriting for a little over a year, working with a process I have improvised, making mistakes and learning, often feeling like I’m second-guessing myself. I wish I had this earlier, but even now, it will come in VERY handy. This is an essential tool for any freelance copywriter. Thank you Kate for making it!

    • Clever Copy School

      oh i love this review, thank you!

  2. Rebecca Djapovic (verified owner)

    This is so helpful! I can print it out, follow along and relax knowing I’ve got an air-tight process I can rely on. And it’s so pretty to look at. I don’t know where I’d be on my copywriting journey without the multitude of templates I’ve got from the mind and heart of Kate Toon.

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