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What Xero’s sponsorship means for the Copywriting Conference

Well slap my bottom and call me Susan, I’m SOOOO excited to announce that Xero have signed on the dotted line as the primary supporter of CopyCon.
(It’s Australia’s first and only copywriting conference don’t you know.)

As the conference founder, I can happily say that Xero on board means ramping up my mini mission of helping both beginner and experienced copywriters do amazing things.

When I started CopyCon last year, I wanted to give back to the copywriting community.

I know how lonely it can get working as a freelancer and how tough it is to work in agencies.

The conference gives copywriters of all shapes and sizes a chance to learn, connect and build a lovely, juicy support network.

Last year’s event was a huge success, and this year I wanted to build the momentum with fresh speakers and an amazing Mastermind event.

Hang on a minute, what is The Copywriting Conference?


The Copywriting Conference helps freelance and in-house copywriters build better businesses, learn new copywriting skills, and grow revenue with practical presentations, inspirational training and a peek at the latest copywriting trends.

Having Xero as a sponsor means we can afford to deliver an excellent conference experience while keeping costs down.

I know that freelance copywriters don’t have huge buckets of cash.

And I’m also chuffed because Xero is one of the few software programs I use that doesn’t disappoint. It’s a brand I personally like and admire, especially their support for small business. (They were on my dream sponsor list).

What does the sponsorship mean for CopyCon?

Sponsors like Xero make events like mine viable. It puts a stamp of approval on the conference and the freelance industry as a whole. It feels like we’re heading in the right direction.

Marina Holmes, Communications & Strategic Relations Director, Xero Australia, had this to say about her decision to get involved with CopyCon.

“It’s important to sponsor events like CopyCon. In this day in age, content cannot be underestimated as a means to connect.

And this event is a beautiful blend of supporting storytelling and the small businesses behind the words.  (KT – so true it is!)

There is nothing more courageous than a person willing to embrace entrepreneurship, go out on their own and create a business from the ground up.”

The feedback from 2017 CopyCon was exceptional and I felt there was something really special about the first year. It was amazing to meet a whole bunch of people for the first time in real life.

Yes, we all connect online via The Clever Copywriting School Community and other groups, but there’s something incredible about meeting in person.

CopyCon brought us all together.

And this year it will again.

There’s a tangible, fluffy kind of excitement that comes from people just wanting to learn and hear from speakers who are there to make a difference in their businesses. Plus we have really good muffins.

Meet Marina

Marina Holmes

The other good news is that Marina Holmes from Xero will be giving a presentation around Xero’s overall content strategy (more details coming soon).

“Leading a communications team for a company with more than 500,000 small businesses customers across Australia, I am lucky enough to see firsthand the lasting power of authentic storytelling.”

Content marketing and content strategy is both a personal passion and a core business focus for the future – and Xero will continue to invest in new ideas and smart minds to bring our diverse customer stories to life.”

So there you go people. That’s my exciting news.




By the way if you’re a sponsor reading this and interested in joining Xero in the cool sponsors club – just get in touch.

P.S. I can’t finish this blog without a big thank you to Amanda Vanelderen, my erstwhile Sponsorship Manager who worked her socks of to help me create attractive sponsorship packages and charm the pants off the right people.