Beyond the F-shaped structure: 4 language tips to make your web copy more readable
Reading Time: 5 minutesThis post was written by TCCS member, Tanja Gardner Beyond the F-shaped structure: 4 language tips to make your web copy more readable Back in March I wrote a blog post on why structuring and formatting for F-pattern readers is essential....
Copywriter’s Guide to Rewriting Web Content
Reading Time: 6 minutesThis post was written by TCCS member, Gemma Hawdon Rewriting web content can be a daunting task. It’s often trickier than starting from scratch. After all, how do you transform pages of messy, monotonous drivel into clear, engaging...
Stop making your copy look bad
Reading Time: 10 minutesThis post was written by TCCS member, Jonjo Maudsley Here’s some copywriting advice from your art director. Full disclosure: I’m not an art director, I’m a copywriter. But I did, once upon a time, study design and typography. And though...
How to make $2000 an hour as a copywriter
Reading Time: 4 minutesOr, the two essential skills every copywriter needs What does it take to be an awesome copywriter? A firm grasp of grammar? A bookshelf full of copywriting books? Or, a lever arch file packed with course notes? I’d argue it’s none of these. In...










